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- the practical process of articulating the various objectives & decisions that make up the strategy
- different ways to align plans, activities and objectives
- the state where an operation's capabilities match the requirements of the market
- to leverage the unique capabilities into better market positioning
- the achievement of alignment
'STATIC' sustainability - maintaining market requirements and operations capability
'DYNAMIC' sustainability - raising market requirements and operations capability
- to understand the changes in the market
- to understand the operation resources
- to understand the nature and value of intangible assets
The formulation must be :
- the way that strategies are executed
- involves attempts to ensure the strategy is achieved
- operational line managers
- governors
- curators
- trainers
- facilitators
- influences whats changes would take place
- improves the likelihood of their 'buying in' to the changes
- accessing the detailed knowledge and experience