Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Generation Z and social media
11
Generation Z & Social Media
ADD YOUR LOGO HERE
By Emilia, Emilie, Helena, Megan, & Mateba
Our representatives
Our representatives
Who did we survey?
- 84% female
- 16% male
- 96% in the age group from 17-19
96% is between 17 - 19 years
84% females
16% males
Social media usage
50% spend 2-4 hours on social media daily
36% spend 4-6 hours on social media daily
8% spend 0-2 hours on social media daily
6% spend more than 6 hours on social media daily
"No separation between the real and the digital life"
"Everything they do is being seen and evaluated by others on social media"
Social media usage
Most used social media and influence
What social media do you use most?
- Instagram was the most used social media with 56%, followed by Snapchat
- Need to be in focus all the time
- DR article; "3 myter om den digitale teenager"
- Me-, me-, me- generation
From 1 to 10, how much do you think social media influences your life? (where 1 is low influence and 10 is big influence)
- The highest density in terms of influence of social media is at 8 which 26% have answered. The most dense area is from 5-8 with 50 % of all observations
- Huge influence
Pressure by Social Media
Generation Z
- Likes, activities, and acknowledgment
- 8% have never felt pressured
- DR article -> need for getting acknowledged
-> everything must be rated.
- Differ social media and real lives
- How you get rated on social media draws parallels to how you get seen in real life.
Our representatives said:
- 4% said Yes, all the time
- 24% said Yes, often
- 64% said Yes, but only a little
- 8% said No, never
Click to edit text
Importance of likes
Generation Z according to sources:
- Constantly need acknowledgment from workplace & boss
- Feedback is significant
- Likes to be rewarded
- Competitive
- Care much for reputation (CV)
Our representatives said:
- Only 16% said it is not important
- 78% said to some extent
- 6% said 100%
FOMO
Generation Z according to sources:
- Care much for reputation
- Feel that it is unpolite not to check phones while with others
- No separation of digital and real life
- Compare & reflect themselves with others
Our representatives said:
- 48% a little
- 30% to a greater extent
- 22% no
Most people perceive pictures on social media to be real
52% said most of the time
38% said rarely
8% said yes 100%
2% said no they are not real
- Me-, me-, me-generation
Percievement of social media
Separating digital life and social life
TITLE
DR.dk "Flyt dig"
- Difficulty separating digital life and social life
Our survey- 50% find it difficult to not use phone at social events
Working culture
Survey - Difficult not to use phone
Work goes home, at social events and more
DR.dk "Jeg vil have feedback fra chefen"
- Okay to be contacted outside working hours
9/10 get inspired by social media
DR.dk "Flyt dig"
- importance of being assessed on social media
Connection to acceptance and inspiration from social media
9/10 get inspired by social media
Clothes, body images...
"3 myter om den digitale teenager"
- The need to see themselves in others
Also related to our survey
Importance of likes and validation
53% have not considered deleting a picture because of lack of likes
32% have considered deleting a picture because of lack of likes
14% sometimes consider deleting a picture because of lack of likes
TITLE
Gen Z
Generation Z on performance society
- Growing demands and expectations of people in the performance society
- Tendency of: "perfect is the new normal"
- Pressure from grades, social circles, work, and social media
- Constant search for acknowledgment - found by likes
DR’s article
- Youth being rude and impolite
- Søren Schultz Hansen -> "it's more about being on time than being present".
- Find it annoying when their friends are phubbing
(using their phone instead of people social with their friends)
SOURCES
TITLE
OUR SURVEY
https://www.dr.dk/nyheder/indland/flyt-dig-generation-z-indtager-arbejdsmarkedet#!/
https://www.dr.dk/nyheder/indland/kenn-fra-generation-z-jeg-vil-have-feedback-af-chefen-hver-dag
http://www.dr.dk/levnu/boern/3-myter-om-den-digitale-teenager