Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading…
Dutch Lady Management Function
2,048
Transcript
DUTCH LADY MANAGEMENT FUNCTION
DUTCHLADY MALAYSIA
PREPARED BY :
- NOR AFIZA BINTI MD LADZIN
- NUR FATIN SYAHIRAH BINTI MOHD ANUAR
- RAUDAH HANI BINTI MOHD RAZIN
- NUR SABRINA BINTI MOHD RADZI
- NUR SHAKILA BINTI MOHAMMAD KHIR
MGT162
INTRODUCTION
- Background of Company
INTRODUCTION
COMPANY HISTORY
1963 : Dutch Lady Malaysia started as Pacific Milk Industries
(Malaya) Sdn Bhd where it was commissioned to
produce sweetened condensed milk in its Petaling Jaya
factory.
It was FrieslandFoods’ first production facility based
outside of the Netherlands.
1963 : Dutch Lady Malaysia started as Pacific Mi...
1968 : Pacific Milk Industries (Malaya) became the first milk
company in Malaysia to be listed on the Stock
Exchanges of Kuala Lumpur and Singapore.
1975 : The company changed its name to Dutch Baby Milk
Industries (Malaya)
1968 : Pacific Milk Industries (Malaya) became t...
1983 : Introduce new products into the Malaysi...
1983 : Introduce new products into the Malaysian market – sterilised
milk were locally produced and sold in plastic bottles.
1988 : Fruit yoghurt and growing up milk were introduced into the
market.
2000 : The company changed again its name ...
2000 : The company changed again its name to Dutch Lady
Milk Industries Berhad.
2011 : Dutch Lady Malaysia was reported as the market
share leader in the growing up milk segment – with
the Dutch Lady brand holding 40% of national
market share.
2012: Showed a 9% increase in revenue year on year , with a net profit of RM27.5 millions.
2013: Reported to be on track to achieve its RM1 billion sales target.
2012: Showed a 9% increase in revenue year on year , wi...
Business of the company
Business of the company
- Type : Publicly traded company
- Traded as : MYX: 3026
- Industry : Cow milk Dairy product
- Founded : 28 MAY 1963; 54 years ago in Petaling Jaya, Selangor, Malaysia.
- Headquarters : Level 5, Quill 9, 112, Jalan Semangat, Malaysia.
- Owners : Dutch Lady Milk Industries Berhad FrieslandCampina
- Website : www.dutchlady.com.my
PLANNING
PLANNING
- STRATEGIC PLANNING
- OPERATIONAL PLAN
STRATEGIC PLANNING
Vision Statement
To futher strengthen our position as the leading dairy company , driving growth.
Vision Statement
MISSION STATEMENT
Helping Malaysians move forward in life with trusted dairy nutrition.
MISSION STATEMENT
GOALS AND OBJECTIVES
- Improvement Programmes
- Safety is our No.1 priority
- Energy , water and waste management
- Green Campaign
GOALS AND OBJECTIVES
OPERATIONAL PLAN
- Single Use Plan
PROJECT
- Expansion business to other countries.
PROJECT
- For example, World Milk Day . In last year, Dutch Lady launched a range of Marvel- and Frozen-themed milk packs, which were the ideal size for children aged between one and five years.
PROGRAM
- Tremendous potential customers in market.
PROGRAM
- Have breakfast with the No.1* milk in Malaysia .
- Dutch lady milky - A new advanture awaits you .
BUDGET
BUDGET
- In 2016, the Company’s revenue grew by 4.6% from RM1,001.7 million in 2015 to RM1,047.7 million. The increase in the Company’s revenue was driven by the focus on three main categories: Dutch Lady Growing Up Milk products, Friso Gold® Growing Up Milk products and Dutch Lady Ready to Drink flavoured and unflavoured liquid milk.
ORGANIZING
THE MANAGEMENT TEAM DUTCH LADY MILK INDUSTRIES BERHAD
CHAIRMAN
Dato' Zainal Abidin
THE MANAGEMENT TEAM DUTCH LADY MILK INDUSTRIES BERHAD
MANAGING DIRECTOR
Saw Chooi Lee
FINANCE DIRECTOR
Mirjam Van Thiel
MARKETING AND SALES DIRECTOR
Ash Lee Ng & Sow Wei Chan
HUMAN RESOURCE DIRECTOR
Mahadevan Sivaramakrishnan
*each department will have 1 supervisor to supervise the daily work progress
Managing Director
Chairman
Marketing and Sales Director
JOB SPECIFICATION
Finance Director
Human Resources Director
DEPARTMENTALIZATION
FUNCTIONAL DEPARTMENTALIZATION
- Saw Chooi Lee as a managing director have subordinates which is finance director, sales director, marketing director, opration director and human resources director.
GEOGRAPHICAL STRUCTURE
- Dutch Lady Milk Malaysia manufactures a wide range of dairy products and market them under the brand names of Dutch Lady and Friso. So every country have their own representative of Dutch Lady brand.
CONTROLLING
Feedforward Control
Feedforward control
- prevent anticipated problems
- it focus on human, material, and financial resources
- e.g; improve the performance of the employee; job skill and interview process to hire people
Concurrent control
Concurrent control
- it monitors ongoing employee activity to ensure consistency with quality standrads.
- e.g; supervisor will monitor the work progress of their employee. if they see that standards are not being meet in some area, they will make a correction with their employees.
feedback control
Feedback control
- involves reviewing information to determine whether performance meets established standards.
- e.g; in dutch lady's organization goal is to increase the profit by 12% every year so to achive the goal, they will evaluate their monthly financial statement.
CONCLUSION
- Dutch lady is good on their sales and selling management.
- As a Fast Moving Consumer Product(FMGG), they need to develop some strategy in order to remain in this competitive market.
- From this assignment, we know manage marketing, sales and selling and customer is important to bring success to the business.
- Always focus and improve to these area to ensure the bigger success in future.
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi