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In Charles Darwin's Footsteps
Created by: Domenica Idrovo, Ana Soto & Andrea Horcasitas
Introduction
VISA
Important things to mention:
- To get to the Galapagos Islands, you need to go through Quito or Guayaquil first.
- Round trip ticket
Ecuadorian Citizens:
Passport.
Identity card.
Foreign Citizens:
Valid passport (6 months validity).
National identity card or a South American ID.
TRAVEL CONDITIONS
Every visitor that enters Galapagos pays a tribute to the entrance to protected natural areas, which is distributed among several local entities for their allocation to a sustainable human development.
More about Galapagos
Custom and Social practices
- Great cultural diversity
- Sas cultural influences from Europe, the USA and mainland Ecuador
- Catolics
Language
- Spanish
- Multilingual destinations: Spanish, English, German, and French, among other languages too.
Our Options
Itinerary
- The warm, wet season (Late December to June)
• The cool, dry season (Late June to December)
San Cristobal- Floreana: (3)
Surrounding Islets, Maritime Activities
Isabela: (3)
Volcanoes, Las Salinas, Turtle Breeding
Santa Cruz : (2)
Charles Darwin Station, Complementary activities, Lava Tunnels
Characteristics
Description of the Tourism Product
Description of Tourism Product
Characteristics of the product:
- This is a nine day trip
- Snorkeling activities
- Tourist guide
- Includes the restaurants, hotels, transportation
Seasonality:
During the months of summer (May, June and July)
- Historical Figures and Fictional Characters
- Literary Tourism
Types of Tourism Experiences
Tourism Experience
Sensorial:
-Sight
Physical:
- Snorkeling
- Long walks
Educational:
- Route of Charles Darwin
- Natural Selection Theory
Emotional:
- Surpise
- Amazement
Our Client
Clients
Market Segmentation
Market Segmentation
GEOGRAPHIC:
- South American
- European Market
DEMOGRAPHIC:
- 40+
- Families are welcomed
- Biology experts
SOCIOECONOMIC:
- High levels of income ($7944.56)
PSYCHOGRAPHIC:
- Nature and biology lovers
MOTIVATIONAL:
- Leisure
Customer Profile
Itinerary
Touristic Services
Pricing
Accommodation
Commercialization & marketing plan
Commercialization form: Indirect & Standardized
Marketing Strategy
Strategically placed advertisements
Relationships with companies for tour promotion: “Corte Ingles”
“Grassroots strategies”: discount coupons
Online format: website & social media
Distribution channels
Bibliography
Bibliography
http://www.english-heritage.org.uk/visit/places/home-of-charles-darwin-down-house/prices-and-opening-times
https://www.nationalgeographiclodges.com/lodges/south-america/finch-bay/about/#.Wtz5YFcajLY
http://www.galapagos.gob.ec/tributo-de-ingreso/
https://www.casagangotena.com/es/habitaciones-suites/habitaciones-luxury/
http://www.ministeriointerior.gob.ec/requisitos-para-ingresar-a-ecuador/
“MigraciónEc.” Ministerio Del Interior, www.ministeriointerior.gob.ec/requisitos-para-ingresar-a-ecuador/.
https://www.requisitosparavisa.com/requisitos-para-viajeros-de-la-comunidad-andina/
https://www.adventure-life.com/galapagos/articles/galapagos-culture
https://www.tripadvisor.es