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Effective Marketing on Social Media Platforms
By Maryam Luni
Overview
Introduction and getting to know each other!
1
Overview
Course Intro
2
- In what way have the past 10 years changed the course of online advertising?
- Why is it important to have an established online presence in today's world?
- Is mere online presence enough to guarantee success?
Course Intro
Essential understandings
Essential understandings
Importance of the course
What you'll learn
Who its for
What it offers
- Small business owners
- Entrepreneurs
- Students
- Anyone who wants to build an online presence
- An inside view of how a successful marketer thinks
- Separate trainings for different platforms
- On hands interactive learning
- Indispensable skills
- Smart branding
- How to segment and target audiences
- Analytical tools for performance evaluation
- Campaign strategy
- Content creation and design thinking
Individual
Group Work
- Participation 10%
- Quizzes 15%
- Assignments 20%
- Presentations 15%
- In class activities 15%
- Final Project 25%
3
There will be no exams for this course
Components and Grading
Final Project Details
Final Project Details
Last week of the course
Entrepreneurial project
Groups of 2 / 3
Opening and running your own online business
Integrated assessment of all that has been taught in the course
Submissions will include online pages, multimedia creatives and a final report
Policies and rules
- Attendance
- 5 minute policy
- Plagiarism and cheating
- Group rules
- Participation
- Presentation
4
Policies
Second and Third Sessions
5
Social Media Advertising Success and Failure stories
Discussion Points:
- Factors leading to success or failure
- Causes and consequences
- Alternative routes
- Scope for future plans
Week 1
The Harvard Case Study Method
The case study method
A discussion of real-life situations that business executives have faced. Pioneered by HBS faculty, the case method puts you in the role of the chief decision maker as you explore the challenges facing leading companies across the globe. Learning to think fast on your feet with limited information sharpens your analytical skills and empowers you to make critical decisions in real time.
You and your peers will explore the underlying issues, compare alternatives, and suggest various ways of resolving the problem.
- Prepare
- Discuss
- Relate
- Understand
- Apply
- Note
Assessment activity 1
Assessment activity 1
In class activity
Participation
6
End Note
Feel free to ask questions.
maryam.luni@lums.edu.pk