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Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user history, website history, etc.
Introduction
Banner Ads
The billboards of the internet!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
By the numbers
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Solutions
Renfroe offers a wide range of highly technical solutions to fit your online advertising needs!
Online Solutions
Audience Data
Data Groups and Demographic Targeting
With access to data from a wide range of providers, we are able to target curated subsets of audiences!
Examples:
- Minivan Owners
- Chipotle Enthusiasts
- Parents of Toddlers
- Companies Likely to be Hiring
- Active Military Cause Donors
- First-Time Home Buyers
- Yoga/Pilates Enthusiast
- Travel App Owners
Have a specific group you are looking to target? We can find them! Layer in demographic data for even more granular specificity!
Contextual and Keywords
Contextual and
Keyword Targeting
By monitoring the content of previously viewed webpages, we can serve ads to the people that are actively searching for your products or services. We can look at contextual clues and relevant keywords from content users have been reading to get a better idea of their interests and purchase intent!
Target based on content users are consuming!
Geo-fencing
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them when they are in the location and up to
30 days after!
Build incredibly precise boundaries around locations where potential customers are frequently visiting.
Site Retargeting
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
Serving ads to customers that have previously visited your site.
https://bit.ly/2NtbEkH
https://bit.ly/2vPaqZB
Customer visits other sites and is served your ad
Customer visits your site
Customer returns to your site
Conversion Tracking
Conversion Tracking
Target
Serve Ads
Track
Monitor your campaign by tracking desired actions on your website or setting up a geo-fence around the location you want your customers to go! We can track who received your ad and actually performed the action we wanted them to take!
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Consumer Interests - Boating/Sailing
- Retail - Plans to buy a boat
- In the market for a cruiser, yacht, or personal watercraft
- Hobbies & Leisure Interests - Boating
- Lifestyle - Boating Enthusiasts
- Current Boat Owners
- Vehicle Purchase Intention - Boats
Demographic Targeting
The boat buying space can lends itself to some common demographic attributes. With the power of online advertising, we are able to create a pool of users to target that fit this mold in your area!
Tactic 2
Demographic Targeting
Demographics to Target
- Household Income
- Est. Household Wealth
- Over a Specified Age
- Home Value
- Life Stage
Geo-fence Targeting
Tactic 3
Geo-fencing
Create custom GPS zones around high-value locations to collect devices to target!
Examples:
- On-water locations (marinas, docks, harbors, ports, floating showrooms, etc.)
- High-income neighborhoods
- Areas where you have already seen a good flow of customers in the past
- Competing dealers in town
- Events - community, your own, competition
- Marine repair shops
- Anywhere that your target audience goes!
Target users while they are in the zones and later across all of their devices!
So, how much does all of this cost?
(a lot less than you'd think...)
Summary
Our Pricing