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Transcript

Selecting the Best Combination

of Media and Channels

THE MOST COMMON MEDIA AND CHANNEL OPTIONS

  • Oral Medium, In-Person Channel
  • Oral Medium, Digital Channel
  • Written Medium, Print Channel
  • Written Medium, Digital Channel
  • Visual Medium, Print Channel
  • Visual Medium, Digital Channel

THE MOST COMMON MEDIA AND CHANNEL OPTIONS

The Unique Challenges of Communication on Mobile Devices

  • Screen size and resolution
  • Input technologies
  • Bandwidth, speed, and connectivity limitations
  • Data usage and operational costs

The Unique Challenges of Communication on Mobile Devices

FACTORS TO CONSIDER WHEN CHOOSING MEDIA

AND CHANNELS

  • Richness
  • Formality
  • Media and channel limitations
  • Urgency
  • Cost
  • Audience preferences
  • Security and privacy
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