Selecting the Best Combination
of Media and Channels
THE MOST COMMON MEDIA AND CHANNEL OPTIONS
- Oral Medium, In-Person Channel
- Oral Medium, Digital Channel
- Written Medium, Print Channel
- Written Medium, Digital Channel
- Visual Medium, Print Channel
- Visual Medium, Digital Channel
THE MOST COMMON MEDIA AND CHANNEL OPTIONS
The Unique Challenges of Communication on Mobile Devices
- Screen size and resolution
- Input technologies
- Bandwidth, speed, and connectivity limitations
- Data usage and operational costs
The Unique Challenges of Communication on Mobile Devices
FACTORS TO CONSIDER WHEN CHOOSING MEDIA
AND CHANNELS
- Richness
- Formality
- Media and channel limitations
- Urgency
- Cost
- Audience preferences
- Security and privacy