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Music Industry Intro
8
How The Music Industry Works
Unit 216
Matt Lawton
matthew.lawton@liv-coll.ac.uk
Aim of the unit.
Intro
To develop an understanding of the structure of the music industry through focus on a specific artist and their potential revenue streams.
What we will learn...
What we will learn...
Week 1: Introduction to module
Week 2: Recorded music business - history, labels
Week 3: Roles within the music industry
Week 4: Recorded music business - roles and associated businesses
Week 5: Income streams, collection societies and publishing
Week 6: Live music business - roles and associated businesses
Week 7: Recap overall structure - set assignment.
Assignment
- Assignment will be set TODAY!
- Assignment due 7th December 2020
Assignment
Grading Criteria
Check list...
- Description and structure of the music industry
- Info must relate to a musical artist of your choice
- Describe key institutions, organisations and individuals
- Describe the flow of revenue
- Assess how YOUR position as a consumer generates revenue across the industry.
Must select SUB-GENRE for distinction
One Drive
Set up One Drive
- Log into your One Drive account using your college user name and password
- Create a folder called "216 How The Music Industry Works - YOUR NAME"
- Share this folder with me:
matthew.lawton@liv-coll.ac.uk
What is a genre?
A category of music characterised by similarities in form, style, or subject matter.
Task
Visit www.kahoot.it or download the Kahoot app to join our quiz
What genres can you name?
https://create.kahoot.it/details/bb97e124-b65f-4b64-9460-0ce147563f66
From Phonographs to Spotify. A Brief History of The Music Industry.
History
Questions
1. What was the earliest format of recorded music?
Wax cylinder.
2. Who invented the phonograph?
Thomas Edison.
3. What was the name of the first record label?
Columbia Records.
4. What replaced the wax cylinder?
Vinyl (LP).
5. How did cassettes transform how we listen to music?
Allowed consumers to listen to music in their cars. Developed road trip culture etc.
6. What did MTV allow record labels to do?
Market their music in new ways (music video).
7. How did artists make up their lost income?
Increased touring.
8. What did Napster pave the way for?
Streaming.
Homework Task
Write at least 50 words about your chosen artist.
To be completed before our next lesson!
Task
- Open a Word document in your One Drive folder
- Title your document 'Task 1 - Artist Info'
- Identify the genre or sub genre of your artist
- You can talk about...
where the band are from, why you like them, your favourite songs/albums, any interesting facts.