6
Value Analysis of Nail Polish
El Ahmar
Monin
Obry
Schlachter
Teyssendier de la Serve
05/10/2017
"Got the Mean Reds"
Collection Breakfast at Tiffany's
Why do women wear nail polish?
Launching
For themselves!
Benchmarking
933€ per litre
800€ per litre
Benchmarking
2600€ per litre
2610€ per litre
923€ per litre
Survey
Longevity of the varnish
Current trends
Survey
Method of application
Favorite brand
Prices
Survey Results
47% of the users are willing to pay between 5 to 10 euros
93% of the users are interested about a recyclable product
Survey Results
For 60% of the users, varnishes only last 3 days
For 66% of the users, the reason they don't use nail polishes is the time that they have to dedicate to the application
Functional Analysis & Quality Diagnostic
Functional Analysis & Quality Diagnostic
What is nail polish for ?
Life cycle
Life cycle
Stakeholders :
Who are we working with?
- Sales People
- Environment
- OPI workers (enginneers, marketing..)
- Customers
Before Use
Quality diagnostic
Quality diagnostic
In use
Quality diagnostic
Between 2 uses
Quality diagnostic
After use
Quality diagnostic
Fabrication cost
Functional
Cost
2,80€
Cost details
Percentage of each element in the total price
Transfer matrix
Percentage of each element involvement
Following the nail polish functions
MF 1:
Allow to spread color on nails
MF 2:
The texture is homogeneous
Price distribution
MF 3:
Must stay on nails more than 2 weeks
CF 9: Must not harm the environment
CF 10:
Flask must be recyclable
Bottle
Liquid
- Reformulate the liquid composition
- Change the material
(eco-material)
- Reusable bottle
Cost improvements
Brush
Bottle top
- Optimize synthetic hair position to reduce the number
- Change the design
Modeling system
FMECA method
Search of failure modes
FMECA method
Synthetic hairs are falling
Bottle is not
stable
Change the fixation
Enlarging the
opening
Preventive measures
Bottle top doesn't open anymore
New design
Develop an internal non-stick coating
Creativity
What else can be done?
Creativity
What is enough to fulfill the function of a nail polish?
Spray nail polish
Eco-friendly
Convenience
Nail polish spray
Release toxic products
No need to wait for the nail polish to dry
No need to be precise
6,5 euros meaning 46% of the OPI’s price
Cost
Sponge
Eco-friendly
Convenience
Sponge
+ liquid latex barrier
Does not make the hands dirty
No need to be too precise
Yes, because it is a natural sponge
12,72 euros meaning 191% of the OPI’s price
Cost
Marker nail polish
Eco-friendly
Convenience
Marker nail polish
Release toxic products
No need to wait for the nail polish to dry
No need to be precise
8,95 euros meaning 46% of the OPI’s price
Convenience
Cost
Powder nail polish
Eco-friendly
Convenience
Power nail polish
Yes, the powder is biodegradable
No need to wait for the nail polish to dry
No need to be precise
5,49 euros (+other products) = 49,5 euros meaning 351% of the OPI’s price
Health
Cost
Results
FMECA
Bottle is not stable
Bottle top
does not open anymore
Cost
Marker nail polish
Results
Synthetic hairs are falling
Result of the survey
Bottle top does not open anymore
STRATEGY
Make it Easier to apply and long lasting over time
Action Plan
Health
Eco-friendly
Cost
Action Plan
Action Plan
Convenience
Nail Polish marker
Nail Polish spray
Liquid latex barrier
A way to maintain the bottle
Price
Powder Nail Polish
Implementation
Implementation
September
November
Work on feasabilities to manufacture refills
Make the marker pen reusable
Time
December
October
New design to improve cost and enhance the marker
Remove toxic component from the liquid
Thanks for your attention!