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Landmark 24 - Month 6
4
Online Display Campaign
Month 6 Insights
Insights
Targeted Online
Display Campaign
Septeber 18th through October 17th
Data Overview
Month 6 Data
We were abel to fully cover the origianl and additonal ad spend - plus a few thousand bonus ads for free!
Big Picture Data
410,992
477
0.12%
How many times your ads were clicked on this month!
Impressions Won
Total Clicks
Click-Through Rate
An excellent CTR for the past 4 weeks - far above the national average!
Performance by Tactic
Curated Audience Targeting
Imps. Won
334,928
Total Clicks
312
CTR
.09%
Ad Click Retargeting
Targeting Tactics
Total Clicks
149
CTR
.26%
Imps. Won
56,801
Website Retargeting
Total Clicks
16
Imps. Won
19,263
CTR
.08%
Curated Audience Overview
Top Curated Audiences
Datonics - Moving & Relocation
Alliant - Social Buying/Selling Homes
Claritas - Planning to Move
Dstillery - Home Buyers
eXelate - House and Apt. Buyers
Dstillery - Real Estate Researchers
Performance by Device
Imps. Won 49,425
Imps. Won
355,677
Imps. Won = 5,890
Device Data
Clicks = 5
Clicks
378
Clicks
94
CTR = .08%
CTR
.11%
CTR
.19%
Desktop is solely focused on retargeting tactics to give full device exposure
Geo Insights
Geo Report
The heat map on the right shows the volume of impressions served through our Curated Audience into SE Georgia. This illustrates 80.1% of all ads served this period.
A total of 403,734 (98.2%) ads were served in this area and around Georgia. The remaining 7,258 were served in Florida (1.5%) and South Carolina (0.3%) through retargeting tactics.
Sept. Ad Set
320x50 (mobile)
Imps. = 101,604
Clicks = 105
300x50 (mobile)
Imps. = 19,216
Clicks = 15
320x480
Imps. = 75
Clicks = 0
Ad Performance
300x250
Imps. = 19,220
Clicks = 11
160x600
Imps. = 435
Clicks = 0
728x90
Imps. = 19,268
Clicks = 43
Ran from Sept. 18 - Sept. 30
Static and .gif data combined
.gif ads may take a moment to load in this report
Sizing is approximate
Oct. Ad Set
320x50 (mobile)
Imps. = 156,725
Clicks = 180
300x50 (mobile)
Imps. = 29,620
Clicks = 26
160x600
Imps. = 519
Clicks = 0
300x250
Imps. = 32,942
Clicks = 32
728x90
Imps. = 31,368
Clicks = 65
Ran from Oct 1 - Oct 17
Sizing is approximate