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ISI Elite Training
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Online Advertising
with Verde
Custom Online Action Plan
Let's put these solutions to work for you!
Our Online Plan
What are Targeted Display + Video Ads?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Targeted Display/Video Campaign
- Location
- Search History
- Website Browsing History
- Job Function
- Past Purchases
- Demographics
- Registration/Form Information
- ...and many others!
Display Ads
Recent
Verde Creative!
Display Ad Examples
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Can target other gyms or places were potential members gather
Tactic 1
Geofencing and Precise Boundaries
Geofencing
ZIP Code Boundaries
Curated Audiences
Verde is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- Alliant - Health and Wellness - Interests - Gyms
- Alliant - Health and Wellness - High Spenders at Gyms/Fitness Clubs
- Cuebiq - Gym Goers - Planet Fitness/Gold's Gym/Orangetheory
- Dstillery - Consumers - Exercise and Gym Researchers
- Epsilon - Purchase Behavior - Gym Membership Purchase Intenders
- Alliant - Health - Sports & Fitness Buffs
- Oracle - Consumer Interests - Fitness - Dieting & Weight Loss
Keyword and Contextual Targeting
Tactic 3
Contextual + Keyword Targeting
We can also retarget people using display ads who are searching for and reading about relevant keywords!
We can create custom keywords list for based on people look for fitness options or reading related content!
Target based on past keyword searches
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 4
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Customer remembers your site returns to convert!
Get all of this for only...
Campaign Summary
Pricing
Targeted Display
Targeted Video
$7 - $10 per 1,000 ads served
$15 - $20 per 1,000 videos served
We can more narrowly define tactics, strategy, and campaign pricing after a conversation outlining your focus areas and campaign goals!
Final Notes:
With all of these strategies, it is advised to let them run for at least 6 periods to gather data and optimize the campaign's effectiveness.
We are able to develop your custom display ads for you for a small design fee. We can also run multiple sets of ads to determine which messaging/images are getting better results.
We can also place conversion pixels on your website to track key actions and attribute them to your advertising mediums!