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TESLA:MARKETING STRATEGY
11
TESLA: MARKETING STRATEGY
Tesla's
New Product Idea
What
CYBERBIKE
Pricing Objectives
Pricing Objective
Tesla’s market share in North America and Europe
PRICE SKIMMING
Who
1. Eco-Conscious Consumers
Target Markets
2. Motorbike Enthusiast
(Upper - Middle Earners)
Innovative Company
Most Valuable
Automotive Company
Better positioned
Why
COMPETITIVE
ADVANTAGE
New Competitors
CYBERBIKE'S FEATURES
- Safety anti-skid features
- Dashboard screen with GPS (with night mode display and day mode display)
- Waterproof screen
- Excellent battery life
- With built-in camera and sensor
- Anti- theft features
CYBERBIKE SEGMENTATION
Where
Countries with the
highest ownership of bikes
GEOGRAPHIC
GEOGRAPHIC
Age Segmentation
We are segmenting individuals between 25-55
Gender Segmentation
DEMOGRAPHIC
DEMOGRAPHIC
19% of motorcycle users are women. So, we segment them more.
Income Level
Upper-middle class
PSYCHOGRAPHIC
PSYCHOGRAPHIC
Environmentally Cautious
CANADA MARKET
CANADA
MARKET
Transport Canada’s Projected Annual New Zero-Emission Vehicles Sales (as of early 2022)
When will
Tesla's Cyberbike
be profitable?
When
Source: Projected Annual Zero-Emission Vehicle Sales and Stock (canada.ca)