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The Impact Of Sustainable Supply Chain On Downstream Supply Chain Partners Performance

(A Comparison Between Adidas Egypt And Europe)

Submitted To / Dr.Sandra Haddad.

Sumbitted By/ Adham Shalaby.

INTRODUCTION

Introduction

-People are becoming more aware of environmental sustainability concept and it has a worldwide concern.

-Principle of Sustainability.

-UNEP.

-The integrated approaches of SSCM in Textile industries.

- Adidas's SSCM Model.

(https://www.youtube.com/watch?v=ogNWB0XlOo8)

Literature Review

Literature Review

-In order to adapt sustainable initiatives in the supply chain sector, companies must focus on the three main dimensions and there factors.

-Adidas's Sustainable Strategy.

Research Importance

Research Importance

1-Research Importance:

2-Research Originality:

3-Research Problems:

Research Aims, Objectives And Questions

Research Aims, Objectives And Questions

Research Aims and Objectives:

1. To investigate the role of the sustainable supply chain on the performance of supply chain partners of Adidas.

2. To enhance the efficiency of the performance of Adidas supply chain partnerships through applying the sustainable supply chain.

3. To compare between the sustainable downstream performance of Adidas in the Egyptian and European market.

Research Questions:

1. What is the impact of applying the sustainable supply chain on the supply chain partner's performance of Adidas company?

2. What are the sustainable supply chain modules that could be used to improve the performance of downstream supply chain partners in the Egyptian market?

Research Hypotheses

H1: There is a relationship between the sustainable supply chain and the performance of

supply chain partners of Adidas

H2: The downstream supply chain partners’ performance in the Egyptian market is totally

different comparing to the European performance.

Research Methodology

-This research will be classified as a deductive research approach and it will adopt quantitative research methods as follows:

1-Analyzing data from Adidas company since they started to adapt the SSCM in Europe and Egypt through SPSS.

2-A Questioner will be developed with a group of

questions regarding the sustainability of downstream partners.

- Research Variables: (Independent And Dependent)

Research Methodology

Research Area And Thesis Structure

-This research will be conducted on Adidas as a case study, as Adidas is considered as the biggest company in the field of textile industry. Moreover, the downstream partners of

Adidas in Europe have a different performance comparing to downstream partners of Adidas in Egypt.

-Thesis Structure:

Research Area And Thesis Structure

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