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LEGO - Transmedia
85
meaning "play well" in Danish, which it does so well. the Lego group is a transmedia mogul which has stood the test of time and adapted just like the toy itself (Gregg, 2018).
Presented by Tara
EDC101-SP3-2018
https://www.lego.com/en-us/themes/classic/products/bricks-on-a-roll-10715
BRICKS
Lego started in 1932 by a Danish carpenter that made wooden toys and expanded to plastic in 1949 (Lego, 2018). Today the construction categories include;
BRICKS
- Classic
- Architecture
- City
- Creator
- Duplo
- Technic
- Mindstorms (robotics)
- Minifigurines
- Modular Buildings
- Juniors
linking with film franchises
link to franchises
Using the popularity of big films keep current and appeal in current society.
Some of these include;
- Disney
- Star Wars
- DC Universe
- Marvel
- Jurassic World
- Minecraft
creation of own themes
own themes
- Ninjago
- Chima
- Bionicle
- Lego City
- Elves
- Friends
- Nexo Knights
- The LEGO Movies
film and tv series
film & tv Series
video games
The PlayStation and XBox gaming experts releasing many franchise and Lego games that are very popular.
video games
books
Putting brick creating ideas and film themed stories into print.
books
website
A place where everything is Lego and children can click into a kids section to explore (https://www.lego.com/en-au/kids).
website
lego parks & exhibitions
Nine Legolands (Legoland, 2018) throughout the world, resorts and Lego Brickman exhibitions (http://www.thebrickman.com/exhibitions/) that travel.
legoland &
exhibitions
Mobile Apps
Currently there is twenty five mobile apps available to download. They include games, LEGO catalogue, building instructions, Mindstorms robot controller and LEGO TV.
Mobile Apps
https://www.lego.com/en-us/games/apps##sp=50
music
The LEGO Movie introduced the song titled Awesome which is repetitive and catchy.
(https://youtu.be/a0VGJYAMMGg)
music
References
Brickman. (2018). Retrieved from http://www.thebrickman.com/
GREGG, P. B. (2018). Brick-olage and the LEGO/Brand Axis. THE POPULAR CULTURE STUDIES JOURNAL, 29.
Lego. (2018). The LEGO History Timeline. Retrieved from https://www.lego.com/en-us/aboutus/lego-group/the_lego_history
Legoland. (2018). Retrieved from https://www.legoland.com/