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Situation
and
Problem
Analysis
Cat
Mating
Rationale
VS
PROBLEM
Problem
- Cat with congenital disease
- Baby born at the risk of abnormalities or disabled due to genetic mismatch.
SITUATION
It’s normally that when we raise some female cats, and then want to find some believable pure breeding male cats. so This is the point that we can see and want to be the inclusive mediator service through the application.
Situation
CAT MATING APPLICATION
CAT MATING
Benefits
1.To reduce the risk of births and physical disorders or the face is different from the species.
2.Is an intermediary that will collect various breeds of cats within the application.
3.There is a guarantee supported by veterinarians with specialized tests and standard strains.
4.There is a contract to clearly separate kittens as a guarantee that will not break the contract.
5.Is an application that is easy to use, just swipe to match.
Benefits
Service Detail
- All inclusive (place , food , check up )
1500 baht per time, breeder is able to dutch share
- Location : Baan Suan Thon, Puang Chompoo
building, 4 Floor, 2 rooms
Service Detail
“CAT MATING”
is an application that makes breeder come to meet and match their cat and also have agency service by letting the owner bring their cat to breed and the price is standard following to market.
1
Cat lovely place service
Various type of pet food
2
Healthy care for cat
3
Pet Transfer
4
application service
5
Male or Female people who are aging between
23 – 65 years old. With people under age below 23 years old should their parents or guardian know and help them willingly.
People who loves cats and kitty, has responsibility with their cats and can spend money and time to take care of them and their kitties.
Customer Analysis and Market Segmentation
Target Customer Group
People who can use the application well and use social media.
The cats should be treated in a closed system, and maybe be guaranteed Pedigree by Siam Cat Fanciers’ club or by reliable agency.
-People who have female cat aging more than one year and she has been in heat already around 2 times or male cat aging more than one and a half year and being in heat.*
*Above aging range is good for breeding Reference from
www. burancatterydotcom.wordpress.com
Promotional Plan and Material
Promotional Plan and Material
Application
For register , free annual fee for the first year.
application launch
Free advertising area on app for first year.
(But have to make contract with us for at least 1 year)
client
For client
- Collect fully 5 times of service then get free 1 service time.
- Half price for the first service and get free a set of collar and adorable outfit for cat.
- Draw lots to find the lucky who would get the “kitty” for free just download app. and share our facebook page just this your name is gonna be in the lucky box.
Work process
work process
SWOT Analysis
Weaknesses
W1 : Our service is a new service, and not know in widely
W2 : Can't be 100% guarantee that the dating will be success
W3 : The our service charge is quite high because the high rent of service center
S1 : Easy to access the service because the customers can use the service through the application.
S2 : Transfer service for the cat owners that are inconvenient
S3 : The service center is hygienic and safe for both cat and it's owner
S4 : Directly advice by the Veterinarian
S5 : Complete in one place
S6 : Our staff are trained about the specific behavior of the pet
SWOT
Threats
T1 : There are many types of this service on the facebook so the high competition is our obstacle
T2 : These services on Facebook were non-profit services
Opportunities
O1 : Nowadays pet cafe is widespread so taking advantage to open the cat cafe to build up the reliability of the brand
O2 : Due to getting pet is extended to all ages , take advantage of this by creating the product(pet food , collar , outfit limited edition) for animals can be sold in the service center
O3 : Other type of pet is easily imported from abroad so there are many types of pet to choose
S1 + S6 + O3
S4 + O1 + O2
S3 + W3 + O1
Strategies
To expand the area that make the reliability for customer
vary the service for other type of pet
To make another way of income by creating the pet product on our own
Financial Forecast
Service cost
Staff
Estimate Cost : 689,000 baht
Equipment cost
Building cost
Transfer service (fuel,car) 10,000 baht/M => 120,000 baht/Y Cat healthy service (contact with pet clinic) 20,000 baht Total 140,000 baht /year
Application (Android,IOS) 250 baht/M => 3000 baht/Y
Equipment about cat for 2 rooms 3,000 baht/M => 36,000 baht/Y (food,sand,cage)
Total 39,000 baht /year
Owner 0 baht
Employee (2 persons) 13,000 baht/M => 312,000 baht/Y Etiquette training center for employees for 2 persons 15,000 baht Total 327,000 baht /year
Rent 2 rooms 11,500 baht / Month => 138,000 baht /year Furniture for cat 45,000 baht
Total 183,000 baht /year
- Register 200 baht/person/year
- Place for couple cat, Checkup cat 1500 baht/couple/week - Transfer in Bangkok or near by 300 baht/round
Provincial town 600 baht/round
- Advertising rent in App. 20000 baht/year
*The capacity of 2 rooms is 8 couple cats*
Total Register: 1000 person/year => 200,000 baht/year
Place renting: 8 couple/week => 32 couple/month => 576,000 baht/year
Transfer: Bangkok 20 x 300 baht/month => 72,000 baht/year
: Provincial town 12 x 600 baht/month => 86,400 baht/year
Advertising rent in App.: 20000 baht/year
Total 954,400 baht/year
-Revenue: 934,400 baht
Profit
Revenue - Estimate cost
954,400 - 689,000 = 265,400 baht/year