Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
BoldSoul Boutique
Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Advertising campaigns that selectively choose users of connected devices to target based on specified criteria such as location, user history, website history, etc.
Introduction
Display Ads
What does an online ad look like?
These ads will appear on targeted devices across all platforms.
They are served in on popular websites, apps, and anywhere you go on the internet!
The Perfect Mix
Combination with OOH
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
"Purchase intent reached 80% for those encountering an ad on many different media types, including digital and traditional."
By the numbers
Source: Forbes / Bain & Co.
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be doing well!"
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Tactic 4
Site Retargeting
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Recent Purchases - Women's Apparel
- Women "Born to Shop" (spend money on jewelry, fashion, beauty, etc.)
- High End Women Apparel Power Buyer
- Women's Apparel Shoppers
- Shops for Clothes at Anthropology
- Shops for Clothes at Target
- Interested in Fashion - Clothing (seasonal trends, accessories, etc.)
- Women Interested in Jewelry/Accessories
Demographic Targeting
The women's clothing space can lends itself to some common demographic attributes. With the power of online advertising, we are able to create a pool of users to target that fit this mold in your area!
Tactic 2
Demographic Targeting
Demographics to Target
- Gender
- Age
- Household Income
- Home Value
- and many others!
Geo-fencing
Build incredibly precise, hyper-local boundaries around locations where potential customers are frequently visiting.
Tactic 3
Geo-fencing
We can target:
Zip Codes
Zip Codes +4
A set radius
Neighborhoods
Streets
Your Competition
Specific Events
Individual Houses
ANYWHERE
Target them in real-time as they are within the geo-fence!
Site Retargting
92%
of first-time visitors to a website will not make a purchase.
Customers are
70% more likely to convert on your website when retargeted.
When a user visits your website, we can collect those device IDs and serve your ads across their devices!
https://bit.ly/2Eq7MOu
https://bit.ly/2NtbEkH
Customer visits other sites and is served your ad
Customer seeks out your company and visits your site
Customer remembers your site and returns to convert!
So, how much does all of this cost?
(a lot less than you'd think...)
Summary
Pricing
+
Retargeting Only Campaign
Size and Cost
Buy a "bank" of 100,000 impressions
One-time fee of only $1,000
Ensure the people that visit your site remember your company and continue to see your ads as they surf the internet!
Impression are spent at a variable rate based on web traffic. We will send reports of the general performance numbers, the number of impressions used, and the number of impressions remaining. Once impressions are fully served, the campaign stops until the account is replenished.
plus on-boarding and creative at $495
+
Full Online Display Campaign
Size and Cost
Your ad will be served 150,000+ times per period
-Utilize a mix of targeting tactics to proactively find and advertise to your intended audience!
-Place ads in front of relevant users wherever they go online to increase your website traffic and flow of new customers!
All full campaigns include detailed, monthly reporting of key campaign metrics and constant back-end optimizations and enhancements from our dedicated online team!
For only $1,500!
plus on-boarding and creative at $495