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Benefits to the business partner includes new customers, customer retention, customer service providing expert educational information to support their customer’s goals and lifestyle.
We provide CONTENT and expert marketing and promotional services a combination of Advertising, Editorial and Catapult marketing services.
This is what we will sell:
1. Magazine- print and digital (small publication targeted to the business partner’s customers with paid advertising)
2. Blog- see example of Thrive Market blog. https://thrivemarket.com/blog .This to me is the purest example. (We have past editorial content plus creation of new content on topics relevant to the category of business and can sell organic product mentions and content) This lives on the business customer’s website. We supply a new blog post weekly, bi-weekly, and monthly? (To be determined)
3. Dedicated emails- using both business partnership customer list and AIM lists within the relevant category (we either provide for business partner or email directly for them)
4. Development of newsletters for the business partner to send out to their customers, possibly sell advertiser placement within the newsletter.
5. Development of in house Sweepstakes and Challenges for business partner- “Sponsored by Any Time Fitness and magazine name”
6. Development of online education programs for our business partners with advertising sponsorship- “Sponsored by Any Time Fitness and Dymatize Nutrition”
1. Advertisers- buy into the package with display advertising, organic content mentions to reach the appropriate audience, dedicated emails, Newsletter Sponsorship, Sweepstakes, Challenges and Online education co-sponsorships
2. Business partnerships- we can either provide for free to our business partners (gyms, retailers) or charge a fee for providing content and services. (Not sure how to handle)