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Baritava

Overview :

Rheumatoid Arthritis : a chronic inflammatory autoimmune disorder that can affect more than just joints

Global Prevelance : 1%

peak age of onset : 35-55

fact : 75%of R.A patients are females .

Introduction

Baritava (Baricitinib) :

highly selective inhibitor of jak 1 & 2 , blocks the signaling of certain cytokines.

Indications : used for moderately to severe R.A

patients with inadequate response

to CsDMRARDs .

Selected Customers : Rheumatologists .

Product Analysis

Strategy

Work Strategy

Private

University Hospitals

Health Insurance

- Hospitals

- KOLs

- Governmental

- Private

- Ain Shams University Hospitals

- Al Azhar University Hospitals

-Al Kasr Al Ainy Hospitals

Implementation of Strategy

University Hospitals

Health Insurance

Governmental Health Insurance :

- Patients are insured for only 3 months then other patients are insured to allow max. number of patients take advantage of governmental insurance .

- Other patients are supported through ٍاثهنمومنومؤوةٍاىمزش ٍSheikhdom of AlAzhar ٍسٍل. سسسسسسيسييييٍاثهنايخة خب ِمٍِ

ساهسنسمز

Total number of participating Doctors in Committees are = 92 Doctors .

Private

Activities

to engage more Drs and be more productive

Activity

Plan

Conferences

participating in Conferences insures that we access more places and engage more Drs with a quick and smooth awareness

ESBJP updates

22nd Annual international Congress of Egyptian Society of Back and Joint pain

21-25 Jan . 2022

Ain Shams University 16th international Rheumatology & Rehabilitation Conference .

13-14 jan

AROM

Arab Rheumatology , Orthopedic meeting

16-19 March 2022

ESRD

Egyptian Society of Rheumatic Disease .

21-25 Feb 2022

Meetings

Al Kasr Al Einy meeting

Al-Azhar meeting

Ain Shams meeting

Al Ganzori meeting

Health insurance meeting

Egypt Air meeting

Community

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