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4P DIGITAL MARKETING MIX
4
Transcript
PENTINGNYA 4P DALAM JUALAN ONLINE
4P MARKETING
MIX
4P DALAM MARKETING MIX
1. PRODUCT
2. PRICE
3. PLACE
4. PROMOTION
4P
DIGITAL MARKETING
MIX
DIGITAL MARKETING MIX
1. PRODUCT
How to find a right product?
1. Find your resources
2. Fit With Market
3. Niche Market
DIGITAL MARKETING MIX
1. PRODUCT
2. PERSONA
Transform Product Value into Personal Value
1. Fokus pada benefit bukan manfaat
2. Personasifikasi customer anda
3. Menentukan bagaimana anda akan melakukan 'pdkt' pada customer anda.
DIGITAL MARKETING MIX
1. PRODUCT
2. PERSONA
3. PLATFORM
Tentukan Lapak Anda Di Mana?
Online Store Sendiri
Marketplace
Instagram Store
Whatsapp Store
Facebook Store
Jasa Online Store Gratisan
Ibu-Ibu kalau belanja yah ke supermarket....
Cewek Kekinian Nongkrong yah ke Plaza / Mall....
Emak-emak kalau belanja yah ke pasar....
" Pastikan Tempatmu itu Tepat"
DIGITAL MARKETING MIX
1. PRODUCT
2. PERSONA
3. PLATFORM
3. PROMOTION
Gunakan Promosi untuk Mengintroduksi Value Anda
Instagram Ads
Facebook Ads
Youtube Ads
Google Ads
Endorse / Paid Promote
SMS Blast
CURIOUS
Unaware
Problem Aware
Solution Aware
Product Aware
Most Aware
CONVERT
CLOSING
DIGITAL MARKETING MIX
1. PRODUCT
2. PERSONA
3. PLATFORM
3. PROMOTION
PRESISTENCE
INTERNAL P FACTOR
PRAY
EKSTERNAL P FACTOR
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