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Thompson & Thompson
5
Targeted Online Advertising Proposal
What is Targeted Online Advertising?
Campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Introduction
- Location
- Search History
- Website Browsing History
- Registration/Form Information
- ...and many others!
Display Ads
Recent Renfroe Creative!
What does an online ad look like?
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
Combination with OOH
Nielsen Confirms
American adults spend, on average, nearly 6 hours a day driving or online.
Billboards drive people to the web better than any traditional medium - and for less!
Source: Nielsen / Dept. of Transportation
By the numbers
Source: https://bit.ly/2uhZ5A3
With Renfroe, you can target them during both!
"I've heard of them before!"
Frequency
"I think people really like this place!"
All this leads to...
These two mediums usher in the power of frequency.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They're everywhere! They must be the best!"
Custom Action Plan
Let's put this technology to use for your business!
Our Plan
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 1
Curated Audience Targeting
Here are some curated audiences we recommend for you!
- Datonics - Heating, Ventilation and Air Conditioning (HVAC)
- Epsilon - Home Heat Source - Central/Electric/Forced Air/Heat Pump/etc.
- Navegg - Products - Interested in Heating, Venting & Cooling
- Alliant - Customers with high likelihood of purchasing plumbing products
- eXelate - Intent - Looking for Services - Plumbing
- Oracle - In-Market - Pluming Supplies
- Epsilon - Lifestyles & Interests - Home Improvement & DIY Enthusiasts
- Cuebiq - Shoppers who often visit Home Improvement or DIY Shops
- LB Digital - Recent Home Buyers
- Oracle - Branded Data - People interested in Home Repair
Contextual and
Keyword Targeting
Focused on previous search terms
Keyword Retargeting
Tactic 2
Keyword and Contextual Targeting
Using a custom list of keywords, we can target users as they are actively searching for your services!
We can also serve ads alongside relevant content as a potential customer is reading related articles!
Focused on website-level content
Contextual Targeting
Target based on content users are consuming!
Site Retargeting
92%
of first-time visitors to a website will not make a purchase.
Don't let those high value leads go to waste!
When a user visits your website, we can collect those device IDs and serve your ads across their devices!
Tactic 3
Site Retargeting
https://bit.ly/2NtbEkH
Customer visits other sites and is served your ad
Customer seeks out your company and visits your site
Customer remembers your site and returns to convert!
So, how much does all of this cost?
Summary
Rates
Utilize these advanced tactics for only:
$6.00 - $10.00
for every 1,000 ads served
Pricing is based on the types of tactics used, the number of different tactics, and the length of the campaign
Final Notes:
With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness. We can also run multiple sets of ads to determine which messaging/images are getting better results. Conversion pixels, which are placed on your site to measure user actions after they have been shown your ads, can also be added to any tactic!