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LCVP BM 18/19 ACTION PLAN
7
Term of 18/19
Department PLANNING
Vision : AIESEC Brand Repositioning & Highly Competentcwork Force
What's This !!?
WHO IS ESSIA BAHRI
Communication & DM Responsible in Tunivivsions
Born in Sfax 08/05/1996
Bac Lettres
FLSHS
LCVP BM
Candidate
Participant in YALA Citizen Journalist Program For Peacebuilding
AIESEC Sfax BD TMP
*OCVP LOG
*OCVP MAC
* Delegate in Slds/TuLds/Startup
V P Social & Charitable Work In LIONS CLUB CAMPUS TULIPS SFAX
What Do You Want From BM !!
What Do You Want From BM !!
Money Money Money !!!
Make us beautiful again
Review of Previous
Terms
Our Reality
SWOT ANALYSIS
KISS
PR SWOT ANALYSIS
PR SWOT ANALYSIS
Weaknesses
Strengths
- Weak of PR Events that boost exchange
- We have an unhealthy reputation with partners/customers due to the Lack of communication
- 2 Previous Qs: No external events have been executed: Lack of Logistic needs: Place + Money + Suitable time
- Parents have an uncorrect image for AIESEC Sfax
- Aware of our brand positioning
- We have access/ had appeared in media:Sfax FM / Diwan FM / Hannibal TV / TNN/ Wataniya 2.
- We appeared in some events "Orientation Open Days"
- Willingness to change and embellish our brand
- Sucessful PR events: Greevolution/14 Fevrier
OPPORTUNITIES
Threats
- Risk of restricting our market and losing partners even
- Limitation / Absence of brand positioning
- Members' Withdrawal because of their parents
- A large range of NGOs +3000
- Many Uni Clubs+ Accessiblity to universities
- Companies 55.000 (2012)
- The Companies’ responsibility towards Social Life Culture is in evolution
- GV Department
PM SWOT ANALYSIS
PM SWOT ANALYSIS
Strengths
Weaknesses
- No Clear process of how to manage /create a project and implement it.
- Risk management is not well studied/ implemented
- Lack of resources HR-F-Time
- Arbitrary execution
- Unsatisfied Ex-Partners
- Weak Follow-up
- Weak Time Management
- Competent work force.
- L.C Conferences are to some extent successful.
- Quite successful projects in the previous terms: Startup challenge–Syphax-Educate Me
- Operational Mindset in LC
- Clarity of JDs
Opportunities
Threats
- NGOs
- Alumni that can coach projects
- Sponsorships & Funding
- Advanced technology (tools+network)
- Market's variable services
- Possibility of invading the market with our unique products
- Randomness of execution
- Unsatisfied partners
- Unsuccessful projects
- Stressful Working Environments
- Losing members' commitment+motivation
- Detractors (from last experiences)
- Competitors
KEEP IMPROVE STOP START
KEEP IMPROVE STOP START
- Communication within the team
- Time Management
- Stress Management
- Srategical thinking
- Communicative skills
- Sales Skills
- Initative taking mindset
- Risk Management
- Random execution of projects
- Arbitrary planning
- Procrastinating
- Being enclosed /narrow minded
- Delivering the wrong messages
- Spending Money arbitrarily
- Wasting time and efforts
- Planning via clear processes
- Considering Risk Management Culture
- Tracking every single step
- Working on complete Follow-up steps
- Delivering the best message at the right time / place
- Thinking out of the box (project ideas)
- Appearing everywhere
- Appearance in social events/media
- Efforts for gaining our Brand positionning
- Initatives to do PR events
- Motivation
- Commitment
- Organizational skills
- Powerful& Beneficial knowledge
- Striving for excellence
- Learning from mistakes
PUBLIC RELATIONS
Goals &
STRATEGIES
The professional maintenance of a favourable public image by a company or other organization or a famous person.
PROJECT MANAGEMENT
Application of processes, methods, knowledge, skills and experience to achieve the project objectives.
GOAL 1
- Establish a good relationship with local authorities
Strategies
GOAL 1
- Contact the municipality and extract all upcoming events (agenda) that may be possible to work on in synergy
- Design a portfolio that has a clear, straight to the point content to negotiate those possible events
GOAL 2
- Establish a process in synergy with the PM sub-dep that can lead us to create successful PR sub dep that give successful events
Strategies
GOAL 2
- Analysis for internal factors (previous data of different projects+ resources: HR/F/T) & external factors (Market research)
GOAL 3
- Ensure a good communication of the brand for externals in synergy with TM Dep & DM dep
Strategies
GOAL 3
- Learning Cycles For members to train them + Simulations
- Checking the international+national celebration days and plan upon them physical sens. campaigns/event (Peace Day/ Health/Women Day)
- "Journées SDG Powered by AIESEC" in universities FLSHS / ISAMS
GOAL 4
- Intensify our media appearance
Strategies
GOAL 4
- Promote AIESEC through local radios+ Web Radios
- Appear in a TV program / inv.journalists
GOAL 5
Build a strong network of fellow NGOs & youth movements in the region
Strategies
GOAL 5
- G2k our NGOs (jamaity.org) and university clubs
- Sign partnerships with those who may envision SDGs as a main mission
- Plan for collaborative conferences+ sensitizing campaigns
GOAL1
Establishing an operating system based on clear strategies
Strategies
GOAL1
1- Gather data /Analyse
1-Research&analysis
2-Create a system
3-Implement the system
2-Template/tool creation
3-Adapt members to the system
GOAL2
Well-Developped Members
Strategies
GOAL2
- Intensify Learning Cycles+Simulations
- Creating a challenging environment for members: Weekly challenge
- Effective Tracking for members in synergy with TM Dep
GOAL 3
Ensure the satisfaction of our partners (Enablers/Customers)
Strategies
GOAL 3
- Ensure a good communication
Ex: Newsletters, weekly meetings, engage partners (assist in Lc meetings)
- Create a clear Follow-up process
- Engage in developing our products through Feedback System and Surveys
PROJECT MANAGEMENT BIBLE
How to run a project SUSTAINABLY?
PM
How to run a project SUSTAINABLY?
We should follow 10 Beautiful Steps:
1-Set project’s objectives
2-Define a Work Breakdown Structure
3-Make a plan (activities against a timeline)
4-Define team structure for project execution
5-Define synergies needed
6-Make the project’s budget
7-Analyze where you can increase revenues and/or reduce costs
8-Modify and review plan and budget
9-Make a risk management plan
10-Track and execute the project
Objective Setting
Objective Setting
- If it is a new project, start by setting its objectives
- If it’s a project that has been done before, start by reviewing its objectives (you can also review previous results to emphasize or modify the objectives)
Define a Work Breakdown Structure
- This means breaking down the whole project into easily manageable packages or components that reflect the work that needs to be done.
- Each main package can be divided into simpler components.
Define a Work Breakdown Structure
Make a plan
- It is time to go more into detail and identify the activities of each work package or sub-package.
- Then, put them against a timeline, meaning establish duration, a start and end date for each of them.
Define team structure for project's execution
- It is necessary to set the roles and number of people you need in order to have all deliverables in time.
- To know the recruitment and training needs, as well as the reporting and tracking structure and responsibilities.
Define synergies needed
- Identify what you need from which areas.
The project’s budget
- The budget is a numerical representation of the plan. Make an excel table where you have:
- Revenue sources
- Expenses
- Create three scenarios: pessimistic, realistic and optimistic.
Analyze where you can increase revenues and/or reduce costs
- Reduce costs for materials by checking new suppliers, etc.
- Review the product portfolio to have additional sources of revenue (in-kind sponsorships).
Modify and review plan and budget
Make a risk management plan
- Anticipate problems and know beforehand what can happen and understand what actions must be taken to prevent and mitigate risks.
- Standards risks (affects reputational and future operations)
- Legal risks
- Financial risks
Track and execute the project
- Put the plan into action and TRACK it!!!
PR Project EXAMPLE
A 3-Day Program
Journée Internationale des Femmes 8 MARS
"SHE RUNS"
Startup challenge+Roadmap adaptation
Sessions+Workshops
Prize : GE INTERNSHIP
Tribute
For working Moms+ Women who have exhaustive jobs+low-paid
COFFE TALK
Sucess Stories of Business Women + Sucess Stories of Girl in AIESEC
Department Structure
LCVP BM
Follow Up Responsible
PM Manager
JD :
*Knowledge catalyser
*Ensure the good Management of The Projects
*Tracking Members in projects
*Full Reports to TL
PRManager
JD :
*Ensure the good Management of The PR EVENTS +Contribute to creation
*Knowledge catalyser
*First Responsible For Brand
*Tracking Members in sub dep
*Full Reports to TL
Communication Responsible