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Marketing project
6
The Product
The product
Principal
Main details about the product
Name: HomeManager
Slogan: We know you're good, but let us do the work for you!
Product type: cloud application
Values:
- Accountability: we offer our customer the best services one can receive so she can develop her business and manage it in an easier way
- Innovation: we have features that no other application has
- Safety: the app is very secure, as the customer will have a personalised account with a password
Design: minimalist design and simple interface
Target Market:
- Entrepreneurs who find it hard to manage their own business and also don't want to spend a lot of money on hiring a professional team
- The application is suitable for our customer (a 30-year old woman who owns a small business) because it will help her organise the work in a better and easier way
The logo
blue and navy
minimalist
trust, order, control
The logo
easily remembered
Benefits
Benefits
Emotional
Functional
- helps our customer better manage their time as it has easy to access interface
- helps our customer manage their business even if they are not a professional in the domain, from the comfort of their homes
- improves our consumer's quality of life by making it easier to organise her busy schedule, so she can spend more time investing in her hobbies & spending time with her loved ones
- running a business becomes simply less stressful, as it assures that our customer doesn't have to handle every little aspect of their own business
SWOT ANALYSIS
SWOT
Strengths: our app is an efficient way to easily manage your business from multiple devices
Weaknesses: we are new in this field, and may have some lack of experience which will, however, be gained quickly
Opportunities: an increasing number of new small businesses have appeared on the market. We offer them an easy and efficient way to manage their firms in order to increase their profit, Not only will the new businesses take advantage of our app, but also the well developed businesses, as Cloud computing usually eliminates or reduces the need for on-site hardware and/or software.
For example, if a person buys a hard drive backup service that relies on cloud computing, he or she could transfer his or her files through an internet connection so they’re stored on servers that may be located in another state, or even in another country. Typically the files would be stored in multiple places offering added security and redundancy that is impossible with standard hardware solutions.
Threats: in Romania there are other firms that offer similar servicies such as Smartbill, but we offer more options for a smaller price
Features
Features
Provider module
- A list of providers of different kinds of products (all which can be acessed by searching a specific category) with names, types of products available, estimated time of packaging and delivery;
- Information on delivery of purchased products: gives the aproximate time of delivery, estimated total price and live tracking of the packages;
Receivables module
- Issuing invoices for clients after payment
- Collects bills for paid products either: cash (in the store) or credit card (online)
- Comprehensive reports on customer operations (issued documents, clients charts)
Inventory module
- store inventory, real time product stock, out-of-stock alerts (you receive a notification when the stock is almost finished), specific reports
Price
- There will be 3 types of membership: Silver, Gold and Platinum
- Each one will enable you to acces your account from 1, 5, or unlimited devices.
- For each type of membership you can also choose if you want access to 1, 2, or all 3 modules. (Provider, Receivables and Inventory)
Price
Access to 1/2/3 modules
3/5/7€+TVA per month
4/6/8€+TVA per month
5/7/9€+TVA per month
Price & number of devices
Silver (1 device)
Gold (5 devices)
Platinum (unlimited devices)
competitors
Competition
main competitors
main competitors
- Smartbill
- Wave
- HelloSign
- Salesforce
Why is our product better?
Why is our product better?
- the app has a simple & clear interface that every costumer can easily understand
- we have smaller prices than the competition, making the app more affordable for everyone
- our app and site are very organised, in order to provide our costumers with the best experience
- we offer the first 2 months a free trial and, therefore, customers can get an idea of how the application is used and how useful it is for their business
- the app offers a wider range of options, which can be accessed very fast and easily
Distribution
Type of product: cloud application
What is a cloud application?
A cloud application is an application that provides the functionality of a native application, but which runs in the cloud and is interacted with via web browsers and APIs.
Where can you access the app?
- On a given web adress, provided by us.
- Mobile app on App Store (iOS) and Google Play (Android)
How does a cloud application work?
Instead of installing software on your own PC, servers or other computing device, you simply access an application or service over the internet, through a browser or app.
Data is stored in a remote data center typically operated by a third-party company.
While under constant control, cloud applications don't always consume storage space on a device.
They can function offline, but can be updated online.
What are its benefits?
Control: cloud applications are accessed on a browser, so there is no need to install, update, and manage business applications across every desktop computer or laptop the business owns;
Security: more secure than desktop applications as users don’t have the opportunity to install malware that can put the business at risk;
Reduced management costs: as cloud applications provide greater control and improved security, the cost of managing essential business applications is reduced;
You can access your account from different devices.
Promotion
Paid promotion - online approach
Unpaid promotion
- We will post ads of our application on different websites related to business and ways to improve it, so everyone that is interested in this topic will know about our brand
- We will use social media in order to appeal to a wider audience. Therefore, the most used social platforms (Instagram and Facebook) will own ads with our application. The text will be the following "Remember why you started in the first place?" and the image will feature a busy businesswoman in comparison with a relaxed woman, spending time with her family, which will have an emotional impact on our audience.
- LinkedIn offers one month of free promotion, which we will be using to expand our brand to different types of people that may own a business
- We will create pages on Facebook & Instagram, where we will keep in touch with our customers daily and they will be able to ask us questions or give us reviews & recommendations
- We will make a demo video and post it on Youtube, so everyone will be able to see what our application is about & how to use it efficiently
- What is more, we will get featured on mobile app review sites and, assuming that we will only receive good reviews, we will thus ensure that our app has good publicity