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Master 1: Management logistic and transport
Présentation in form of DHL
Framed by :
Mme OUAHTITA FATINE
Presented by :
CHOUAY Hajar
DOUNAS Rim
MYNE Nouhaila
Introduction
1- The history of DHL
2- Marketing mix
3- Logistics of DHL
4- Management strategy
5- Competitors
6- Advertising strategy
Conclusion
• 1974
• 2002
• 1969 :
• The DHL Network continued to grow at an incredible pace. The company expanded westward from Hawaii into the Far East and Pacific Rim, then the Middle East, Africa and Europe. By 1988, DHL was already present in 170 countries and had 16,000 employees.
• 1972
• 2003
Slogan
Express and logistics
I'm on it!
First Choice
We move the world
All the way
Excellence. Simply Delivered
DHL first era
1969-1983
DHL Worldwide Express
1983-2002
DHL second era
2002 - present
Meaning and Uses of Colors
Meaning
Represents
Passion, Love, Anger, Hunger, Health, Excitement and Life
Red is a color that is often associated with passion, power, friendliness, excitement, urgency, strength, and movement. Red logos grab customer attention
Yellow is associated with happiness and optimism, which should come as no surprise to anyone who has ever seen a classic “smiley face.” It is also seen as cheerful and warm, which encourages communication. On the downside, yellow is also sometimes associated with caution,
Happiness, Warmth, Innovation and Caution
Price
The pricing depends upon a lot of factors including:
Place
DHL global presence in more than 150 countries
With more than 850 terminals, offices and warehouses
DHL has something called as Multi-User warehouse
Promotion
DHL promotes its services through television advertising along with newspapers, magazines as well as makes smart use of social media platforms such as Facebook and Twitter. To improve its visibility, DHL also sponsors for national and international events such as Formula 1, and world famous football clubs such as Manchester United. DHL also promotes itself through campaigns such as Go Green projecting its services which cause minimum harm to the environment reducing the carbon emissions. To gain popularity DHL also engages itself with various government organizations.
Why?
Product
Working with carefully selected carriers, they operate with schedules on all the world’s major routes so you can plan with certainty and become more efficient.
Air Freight
DHL has a flexible, reliable and efficient overland transportation offering, including Road, Rail and Intermodal Services.
Road and Rail Freight
Why?
Product
With DHL's broad range of Ocean Freight products covering different equipment types and consolidation services, they ensure your cargo reaches the right place, at the right time in a cost-efficient way.
OCEAN FREIGHT
S
W
SWOT Analysis
O
T
FedEx is one of DHL's top competitors. FedEx was founded in 1973, and its headquarters is in Memphis, Tennessee. FedEx competes in the Package and Mail Delivery industry. FedEx has 155,999 more employees than DHL.
Purolator International is one of DHL's top rivals. Purolator International is a Private company that was founded in 1998 in Jericho, New York. Like DHL, Purolator International also works within the Courier and Logistics Services industry. Compared to DHL, Purolator International has 9,601 fewer employees.
TNT is seen as one of DHL's biggest rivals. TNT was founded in 1946 in Amsterdam, Noord-Holland. Like DHL, TNT also competes in the Courier and Logistics Services sector. TNT generates $6.1B more revenue than DHL
For all your heavyweight shipments
Pit lane
Tunnel box
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