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Transcript

How The Music Industry Works

The recorded music business.

Unit 216: Lesson 2

matthew.lawton@liv-coll.ac.uk

Aims and objectives

Aim: To understand record labels, their function and roles within it.

Aims and Objectives

Objectives:

  • Gain an understanding of the history of record labels.
  • Explain key roles and their functions.
  • Differentiate between major and indie labels.

Think, pair & share...

Definition

  • What is a record label?

  • What is the function of a record label?

  • What are the roles within a record label?

Q & A

A company/brand responsible for all aspects of producing and selling music.

To market recorded music and music videos. Provide publishing/licensing opportunities for artists.

  • What is a record label?

  • What is the function of a record label?

  • What are the roles within a record label?

A&R, Sales, Marketing, Promotion, Product Management, Production, Finance, Legal, International, Sync.

The Big Three

History

Sony Music Entertainment

Key Artists:

Alicia Keys

Outkast

Britney Spears

Subsidiaries:

Arista

Columbia

Epic

Jive

RCA

Universal Music Group

Key Artists:

Black Eyed Peas

50 Cent

Kanye West

Subsidiaries:

Geffen

Interscope

Island

Motown

Universal

Warner Music Group

Key Artists:

Green Day

Madonna

My Chemical Romance

Subsidiaries:

Asylum

Atlantic

Lava

Reprise

Rhino

Warner Bros

EMI Group (merged with universal)

Key Artists:

The Beatles

Gorillaz

Robbie Williams

Subsidiaries:

Astralwerks

Capitol

EMI

Mute

Virgin

What is an indie label?

Major and Indie labels

Any label that is not controlled by the big three.

Indies

Indies

  • Started during the punk era (1970s)
  • Major labels were not interested in the music
  • Bands would pay for vinyl pressing and sell direct ot shops
  • Continued through 80's and 90's with dance music

“With independent labels, they are defined as such as they are independently funded. They can range from small teams of staff from about 1 or 2 people in a back room to maybe 20 or 30 people in a small office up and down the country. You’ve got small medium and large independents as well.”

Leon Hayes, Universal Music A&R

  • Founded by Flying Lotus 2008
  • Based in LA
  • Focus on Instrumenta Hip Hop, Electronica and Jazz

Acts include Flying Lotus, Thundercat, George Clinton, Kamasi Washington, Louis Cole

Majors

  • America Record Collection found 1929
  • Renamed Columbia in 1938
  • Renamed CBS in 1966
  • Renamed Sony in 1991

  • Universal founded in 1934.
  • 2011 EMI bought by Universal

  • Warner founded 1958

“There are three main major labels in the world now. A major is basically just defined as those labels part of corporate groups, conglomerates, they have a global reach, large staff teams… as an individual working from your home studio or bedroom, you’re not necessarily going to be able to reach markets in Japan as easily as a label that has offices based over there, or European continental markets and the States as well.”

Leon Hayes, Universal Music A&R

Visit the VLE.

Worksheet

Extension Task

Title

In your One Drive folder, open a new Word document, title it "Record label info".

  • Find out what label your artist is signed to.
  • Is the label a major, a subsidiary of a major or an indie?
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