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Beyond Hashtag Activism: Cancel Culture on Social Media

Marija Đurđević

MEANING

Cancel culture - what is it?

  • online public shaming & mass cancelling
  • used to express disapproval
  • results in social expulsion
  • bypasses traditional channels & institutions
  • shows how social media can influence public opinion & pass judgement

EXAMPLES

ORIGINS

CONSEQUENCES

Creating, breaking and reversing the spiral of silence

  • prevailing opinion = status quo - different opinions unacceptable
  • people are not likely to voice minority, unpopular opinions
  • a dynamic process - daring individuals, mass media & social networks challenge prevailing opinions
  • #MeToo broke the spiral of silence BUT
  • it also reversed it - CANCEL CULTURE

FINAL

THOUGHTS

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