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Keells Super
Routine
Founded in 1991, Keells is one of Sri Lanka's largest supermarket chains with 116 stores located across the island. Our customers are at the heart of everything we do, whether this is online or in-store, we ensure that our groceries are fresh, affordable and conveniently accessible.
About Our Company
SWOT
Analysis
Strengths
Strengths
1.Keells super won awards.
2.High quality conscious.
3.High technology.
4.Strong employee relations.
5.Large market share.
6.Fast delivery system.
Weakness
Weakness
1.Unavailability of energy saving approaches.
Poor waste disposal techniques.
2.Lack of cost reduction approaches.
3.High staff turnover.
4.Weak Research and Development.
Opportunities
Opportunities
1.Free trade agreement with countries.
2.Less hand and labor resources in north east areas.
3.Unmapped markets.
4.Less strict regulations related to investors.
Threats
Threats
1.Possibilities of foreign markets entering the market.
2.High geographic segmentation of Cargils.
3.Natural disasters.
4.Government regulation and Tax.
PESTEEL
Political
Economic
Social
Technology
Environmental
Ethical
Legal
P
E
S
T
E
E
L
Political
• Change in the Government
• Reducing in Value added taxes
• Setting up Price Ceilings
• Regulations for Imports
P
Economic
E
• Inflation
• Depreciation of local currency (LKR)
• Interest Rates
• Covid-19 Pandemic
Social
S
• Urbanization
• Environment friendly attitude
• Social Distancing
• Price Sensitive consumers after the pandemic
• Attitude to reduce single use plastics
Technology
T
• Growth in E- Commerce in Sri Lanka
• CRM Systems
• Growth in social media
• Big Data
• Interconnected Supply Chains digitally
Environmental
• Changes in Weather
• Reduction in polythene
E
Ethical
• Societal goals
• Hire and Primate ethical individuals
E
Legal
• Consumer protection laws
• Excise Ordinance Rules
L
New Changes & Process
1
Establishment of new supermarkets in selected districts where only local products can be purchased. These markets are called keells hela.
Lets see how we can apply our change to Change process by kotter
Process
Step 1: Determine the urgency of change
Step 2: Form a strong core, leading change
Step 3: Create a new vision
Step 4: Notify all new vision
Step 5: Empower others to act on the vision
Step 6: Create a short-term win
Step 7: Maintain state of emergency
Step 8: Anchoring changes in corporate culture (strengthen change)
2
Starting our own greenhouse and tea state, and producing our tea called keells tea.
Lets see how we can apply our change to Change process by kotter
Process
Step 1: Determine the urgency of change
Step 2: Form a strong core, leading change
Step 3: Create a new vision
Step 4: Notify all new vision
Step 5: Empower others to act on the vision
Step 6: Create a short-term win
Step 7: Maintain state of emergency
Step 8: Anchoring changes in corporate culture (strengthen change)
Keells online Mobile App.
3
Lets see how we can apply our change to Change process by kotter
Process
Step 1: Determine the urgency of change
Step 2: Form a strong core, leading change
Step 3: Create a new vision
Step 4: Notify all new vision
Step 5: Empower others to act on the vision
Step 6: Create a short-term win
Step 7: Maintain state of emergency
Step 8: Anchoring changes in corporate culture (strengthen change)