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Lingenfelter Eliminator Spec
48
Transcript
INTRODUCING ELIMINATOR SPEC
INTRODUCTION
WHAT IS IT?
RESPONSE STATEMENT
High-Performance MODULAR engine platform which allows us to quickly and efficiently SPEC an engine to any HORSEPOWER TIER specific to a customers application using components PERFORMANCE ENGINEERED to a higher standard than typically found in a crate motor.
WHATS THE MESSAGE?
WHATS THE MESSAGE?
The MODULAR program offers greater performance and value because it is SPEC and built to a specific application, avoiding compromises associated with crate motors. This provides greater performance and VALUE for dollars spent.
CALL TO ACTION
CALL TO ACTION
Build a custom SPEC motor to your specific application.
Get ENGINEERED PERFORMANCE & increased VALUE. Driving greater customer satisfaction.
TAG LINE
KEY WORDS
APPLICATION
- MODULAR: Versatility to efficiently deliver performance packages
- SPEC: Application Specific - Custom to you
- HORSEPOWER TIER: Street - Race - Xtreme
- PERFORMANCE ENGINEERED - Higher Quality Product
- VALUE - Maximize dollars spent
DIFFERENTIATE
DIFFERENTIATE IN A DILUTED MARKET
Transform and evolve our aged crate motor program into a NEW, fresh and modern concept. This will attract attention and bring energy back to having a Lingenfelter Engine.
VALUE
BRING GREATER VALUE
This streamlined MODULAR performance tiered program will allow Lingenfelter to offer competitive pricing, quicker delivery and greater customer satisfaction all while bringing in higher margins.
Experimental / Development / Extreme Performance
• Typically appears on extreme performance development programs
• Aspirational products representing what's possible from LPE
Professional Racing / Ultra Performance / Racing Fuels
• Typically appears on racing high compression competition applications
• Performance products for race winning applications
High Performance Street / Competition Capable / Pump fuels
• Typically appears on high performance vehicles intended for street use.
• Validated performance products derived from the Eliminator “X” and “R” programs
CUSTOMER SATISFACTION
CUSTOMER SATISFACTION
The Eliminator Spec Program is PERFORMANCE ENGINEERED, delivering higher quality, customer satisfaction & value.
LAUNCH TIMING NOW
LAUNCH
MARKETING RESPONSIBILITIES
MARKETING
- Internal Briefing
- Support Content
- External Press Release / Media Interaction
- Dealer Communications
- Social Media
- Website Development
SUPPORT CONTENT
SUPPORT CONTENT
- Website - April 15th
- Template to quote the motors
- Images
- Build Footage
- Storyline Videos
- Media Kits
- Social Media Postings
VIDEO RELEASE TIMELINE
#2
#3
#4
#1
VIDEO RELEASE
TIMELINE
Intro Video
4/7/20
Jake Rozelle Video
4/8/20
Carbon PTR Intake 4/9/20
1000 HP LT Build 4/10/20
UPCOMING VIDEO RELEASE
1000 + HP Vette Builds
UPCOMING
TIMELINE
C8 Development / Testing
Part Specific Videos
OPITMA Car Engine Builds
SALES ACTIONS / RESPONSIBILITIES
SALES
Learn the platform and sales tools available. Communicate and become specialists consulting on engines
FAQ'S
FAQ'S
What's the difference between an Eliminator Spec Motor and a Crate Motor?
Spec VS Crate?
R VS S Spec?
What's the difference between an S and R Spec Motor? How do you know which motor is right for me?
NEXT STEPS
Template Introduction / Website briefing - 4/13
NEXT STEPS
Website Launch- 4/15
THANK YOU!
Questions
Choose a template
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