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B* Marketing
1
Piecing together the marketing jigsaw
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WTF?
Marketing - creating the desire
Sales - fulfilling the desire
Marketing - In the mix
ATL Activity
Social
Assets
Collateral
Delivering the finest collateral that money can buy *
http://www.halodemo.com/
https://www.youtube.com/watch?v=TdTRVCRl9Y8
https://www.youtube.com/watch?v=BaqhRNNsje4
Print collateral
https://www.youtube.com/watch?v=CnT3_JxSsko
Imagery
* - money subject to availability
Digital
Getting closer to Motorola
1/4/19 - motorola.com re-launch
- Up-to-date inventory controlled by BNA
- Rich A+ content
- Affiliate click to buy controlled by Binatone
Motorola social post
Hubble Connected
1/5/19 - relaunch of Hubbleconnected.com
Awaiting proposal from Brightstar and Next Wireless
ebay (smarter) / Amazon market Place
1/5/19 - relaunch of Hubbleconnected.com
Awaiting proposal from Brightstar and Next Wireless
Samples
Samples tracker and ordering process - tbc
- Automatic ordering of off-tool samples for all regions
- Product tracker includes sample dates available on Box
- Hand-made samples available on a case-by-case basis
GROWTH
STRATEGY
Global Marketing Activity 2019
Step #3
Step #1
Social media & PR
Global Trade Visability
Step #4
Step #2
Access to the best collateral
Samples and sales support
Your turn
Stay Connected with
Light content management
- Images
- Video
- Packaging
- A+ content
- Copy and PR
- Sample ordering (?)
Migration from SharePoint by 1/4/19