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Millican Eye Center
2
Advertising Solutions
with Renfroe
Advertising with Renfroe
With over 40 years of experience in the advertising industry, Renfroe is able to customize expertly-crafted solutions to get your message to the masses!
Introduction
Our Advertising Platforms
- A Static and Digital Billboard Network with over 500 Faces!
- Targeted Online Display Campaigns
- Google Search Ad Campaigns
- Social Media Management and Ads
- Website Development and SEO
The Perfect Mix
The combination of always on, tangible billboards and targeted online campaigns gives advertisers valuable and widespread exposure into their intended marketplace.
The
Perfect
Mix
Frequency and Recall
"I've heard of them before!"
"I think people really like them!"
All this leads to...
These advertising channels usher in the power of frequency and recall.
By saturating your target audience with billboards and online ads, you will get potential customers to say things like...
"They must be who everyone uses!"
Custom Online Action Plan
Let's put these solutions to work for you!
Our Online Plan
What is Targeted Display Advertising?
Online campaigns that selectively choose users of connected devices to target based on specified criteria such as:
Targeted Display Campaign
- Location
- Search History
- Website Browsing History
- Job Function
- Past Purchases
- Registration/Survey Information
- Demographics
- ...and many others!
Display Ads
Recent
Renfroe Ad Creative!
Display Ad Examples
These ads will appear on targeted devices across all platforms. They are served in on popular websites, apps, and anywhere you're connected to the internet!
Precise Boundaries
We can utilize GPS-powered location parameters with geofencing and/or ZIP codes to target the areas most important to you!
Pick narrow geofences and serve ads in real-time!
Tactic 1
Geofencing and Precise Boundaries
Geofencing
ZIP Code Boundaries
Curated Audiences
Renfroe is able to tap into curated audience segments by some of the world's largest data companies. These segments are built by tracking millions of user actions and dividing them into valuable groups to target within your market!
Tactic 2
Curated Audience Targeting
Here are a few examples of curated audiences we recommend for you!
- AnalyticsIQ - Health & Wellness - Likely to:
- See an Eye Doctor / Need or Wear Contacts / Have Had Lasik
- Epsilon - Healthcare - Vision Conditions - Wear Glasses or Contact Lenses
- Clickagy - In-Market for Eyeglasses
- Nielsen - Credit Card Data - Eyeglass credit/debit buyers
- Clickagy - Health - Personal Care - Buy Vision Care Products (drops/solution/etc.)
- Nielsen - Health - Insurance - Has Vision Coverage
Keyword Retargeting
Focused on previous search terms
Tactic 3
Keyword Retargeting
By utilizing a custom set of keywords, we can retarget users that are searching for relevant content, products, and services!
Example Keywords
Eye Doctors in Brunswick
Vision Loss
Eye Prescription
Cost of Lasik
Target based on content users are consuming!
Site and Click Retargeting
92%
of first-time visitors to a website will not reach out or make a purchase.
Don't let these high-value leads come and go!
When a user visits your website or clicks an ad, we can collect those device IDs and serve your ads across their devices!
Tactic 4
Site and Click Retargeting
https://bit.ly/2NtbEkH
Customer seeks out your services and visits your site
Customer visits other sites and is served your ad
Customer remembers your site returns to convert!
Google Ads Campaign
By building out a custom, relevant, and cost-effective keyword list, we can get your company to show up at the top of an interested user's search results!
Google Ads Campaign
- Catch people as they are actively researching and looking to purchase
- Beat out your competition in the area
- Track phone calls and website traffic
- Focus on specific initiates or products
Google Ad Examples
What does a Google ad look like?
Desktop Search
Mobile Search
Mobile Map
Get all of this for only...
Campaign Summary
Pricing
Run a managed Google Ads campaign for:
Utilize theses Targeted Display tactics for:
$1,500 per 4-week period
$1,250 for 150,000 ads
30% management / 70% ad spend
per 4-week period
With all campaigns, we work with you to identify and uplift key objectives and tailor the messaging and mediums to achieve those goals.
Final Notes:
With all of these strategies, it is advised to let them run for at least 90 days to gather data and optimize the campaign's effectiveness.
We are able to develop your custom ads for you for a small design fee. We can also run multiple sets of ads to determine which messaging/images are getting better results.
We can also place conversion pixels on your website to track key actions and attribute them to your advertising mediums!