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REBRAND

Big changes

Reflection of internal changes.

Higher risk

REBRAND

EXAMPLE

Citi

=

+

Ads

Environment

Touchpoint

REFRESH

REFRESH

Business is good

Don't want to disrupt investment.

Products or services change.

Your current brand doesn’t reflect who you are.

EXAMPLE

Starbucks

Friendly neighborhood coffee hangout

Household Brand

!

SIGNS YOU

MIGHT NEED A REFRESH

An upcoming marketing campaign, product line, round of funding, or a Growth spurt of some kind.

You haven’t done one in a while or your site / product hasn’t been updated in years.

Feel the competition sneaking up on you.

No matter what a decision to do

a rebrand or refresh should come

from a larger marketing strategy.

GETTING TACTICAL

FOCUS ON THE BIGGEST

TOUCH POINTS FIRST

Where are people interacting

with your brand?

More than logos, letterhead, and your business card.

Brands are where people touch your company.

What's contemporary now?

2010

2017

Pop

colors

Color Resources

color.adobe.com

Authentic

photography

vs

www.unsplash.com

Free

www.Stocksy.com

Modern Stock

www.500px.com

Community generated

Photography Resources

"Clean"

minimalism

Simple but bold typography.

Print

Web

Type Resources

GoogleFonts

www.fontsquirrel.com

Brand Book Exercise

Impact

Consistency

=

Brand Book Exercise

Webpages

Fonts

Colors

Headlines / copy

USER

SUBMITTED

EXAMPLES

Example

Four Seasons

1

Rounded Corners

Calls To Action

Photos

Mark to Name

6 Parts

Outline

Sub Brand

Example

Sycamore Schools

2

Bold color usage

Simple type

All caps

vs Sentence

Pop vs main color?

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