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CMN317 - Module 5
3
Transcript
COPYRIGHT/COPYWRONG: INFORMATION CONTROL THROUGH IP
CMN317 - Module 5
Introduction
Intellectual property
- Rivalrous vs non-rivalrous goods
- Imposing artificial scarcity
- Limited term monopoly control
- Incentivize supply of public goods
Copyright/
Copywrong
Copyright/copywrong
The Internet = 'the world's largest copy machine' (Kelly 2016)
The audience is no longer just a passive recipient of pre-produced entertainment
Copying, mixing sharing = threat to traditional media
Copyright
- One of three forms of IP: copyright/patents/trademarks
- Provides a temporary monopoly over the distribution of an artistic work
- Terms rapidly rising: now life of artist +70 years
- The trade off is that artists have an incentive to create
The IPire strikes back
- Limitations of old media markets used to defend against competition
- Digital platforms smashed those barriers
- Copyright became the defensive strategy
Copyfight
Three dimensions to the copyfight:
- Technological
- Social
- Political
TRIPS
- Private interests creating public law
- US economic power under threat by 1980s
- A global round of free trade talks hijacked to promote IP
- 8 years of talks produced TRIPS agreement
- Dramatic extension of one-size-fits-all IP for the world
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