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DIDI Company

Thank You!

SUGGESTIONS FOR IMPROVEMENTS

Who we are

MARKETING MIX

MARKETING MIX

PRODUCT

PRICE

THE 4 P

PLACE

PROMOTION

Title

Title

Title

Manages and integrates your workflow

3 ADDITIONAL P

WHAT IS THE PRODUCT ?

DIDI'S PRODUCTS

Title

WHAT IS THE COMPANY ?

COMPANY'S PRESENTATION

CREATION

2012

APPLICATION FOR ORDERING A TAXI

KEY INVESTORS

  • 2015 : Closed offices in Luoyang

  • 2016 : Didi acquired Uber to beat the competition

  • 2018 : Big issues about murder

  • September 2019 : Launch of autonomous driver

HISTORY KEY POINTS

UNDERSTAND A CHINESE LEADER'S STRATEGY

INTRODUCTION

  • Presentation of the company
  • Presentation of the product
  • The marketing mix
  • suggestions for further improvements
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