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Transcript
FOLD - Advertising Campaign
FOLD
- What is it?
Introduction
- Think of DoorDash...but laundry!
Info
Mission Statement
Target Market:
- Men and Women
- Ages 20-40
The mission of FOLD is to make an every day chore convenient, to provide consumers with a happier and better smelling life!
USA
Geographic Reach:
- United States
- For now...
Geographic Reach
Market Segmentation
Marketing Segmentation
Form of segmentation used: Demographic
- 20-40 yrs old
- Male and Female
- Single & Married
- Ethnicity - everyone
Advertising
- Revenue Models
- Google Adwords
Advertising
Revenue Models
Revenue Models
Model 1:
Fee for transaction/services:
- Fee for the service of washing and folding laundry, pick up, and delivery
Model 2:
Advertising:
- Google Adsense will be our biggest form of advertisement
Using Google Adwords
1. Video
- Reach our target market on platforms such as YouTube
Payment Method:
Monthly invoices
2. Search
- Grow in our SEO (Search Engine Optimization) to create awareness
Starting Monthly Budget: $50,000
3. Display
- Reaches a broader audience to create a stronger branding presence.
THANK YOU!
Conclusion
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