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Live Events Project - Design Workshop
3
Live Events Project
Design Workshop
NOTE:
Introduction
The project will be fully explained in the next session. Don't panic!
What we will cover...
What we will cover
WEEK 1: Module introduction and event branding
WEEK 2: Ideation and visual research
WEEK 3: Vector Logo design (Adobe Illustrator)
WEEK 4: Adobe InDesign Recap
WEEK 5-6: Open design workshops (finish poster and tickets)
WEEK 7-12: Open design workshops (digital and social media promotion)
What do you need to create...
A3 Poster
InDesign templates on Canvas...
Tickets
TASK:
In your groups think about some event brands. What makes these brands so memorable?
Event Branding
Event Brands
Some Famous Event Brands...
BRAND INGREDIENTS
T
COLOUR SYMBOLISM TYPOGRAPHY HISTORY
SEMIOTICS: DECODING THE HIDDEN MESSAGE
What you see
DENOTATION
CONNOTATION
What you think
"the study of signs and symbols and how they are communicated"
TYPOGRAPHY
What makes a truly great logo?
TYPES OF LOGO
TRENDS IN LOGO DESIGN
THE BIG TREND: BRAND SIMPLIFICATION
WHY IS THIS HAPPENING?
NEXT...
Next
IDEATION / VISUAL RESEARCH
Next week try to bring in some examples of events posters and/or tickets which you like.
Have a think about what your brand will be. How will it integrate with your client's brand?