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McDonald's CUEGIS
6,180
McDonald's Globalization
(CUEGIS)
CUEGIS
- Change
- Culture
- Ethics
- Globalization
- Innovation
- Strategy
Change
Forces creating change in a company (usually) for the better
Change
https://www.nhsconfed.org/resources/2015/10/culture-change-top-tips
Packaging
- McDonald's boxes, wrappers, packaging, and cups from the fast food chain make up nearly a third of fast food litter on Britain’s streets, according tp a study by the Keep Britain Tidy Charity in 2009.
- After this, along with many other studies, McDonald's decided to go green launching new recycable packaging in the past year.
- Only 10% of McDonalds in the UK recycle packaging.
- McDonald's let out a mission statement in January 2018 stating that they "aim for fully recycled packaging by 2025"
Change In
McDonalds
https://www.bbc.co.uk/news/business-42704291
https://www.telegraph.co.uk/news/earth/earthnews/4223106/McDonalds-waste-makes-up-largest-proportion-of-fast-food-litter-on-streets.html
https://insidecroydon.com/2013/02/11/corruption-of-punishment-coming-to-croydon-high-streets/
Culture
The norms that shape the value and every day customs of the company
Culture
https://www.babatude.com/iconic-cultural-world-map-fabric-reusable-wall-decal.html
Menu
- Due to the globalization of McDonalds they have had to change their menu's across the world to suit the culture of other countries.
- For example: In India it is rare that one would find beef patty's as it is illegle to slaughter cow's in India because the cow is worshipped
Culture
In
McDonald's
https://www.manyakoetse.com/from-big-mac-to-rice-burger-globalization-mcdonalds-in-japan/
Ethics
The moral principles of a company.
Ethics
https://www.reinsw.com.au/Web/Members/Real_Estate_Journals/201703/It_all_starts_with_ETHICS.aspx
Food
- 2013 McDonalds meat scandal
- There were traces of horse meat found in the McDonald's "beef" pattys in Europe.
- Mcdonalds had to go to all there meat farming locations and let out a statement stating there is officially no more horse meat.
- As of 2014 all McDonalds beef pattys were officially 100% beef.
Ethics
In McDonald's
https://www.manyakoetse.com/from-big-mac-to-rice-burger-globalization-mcdonalds-in-japan/
Globalization
Globalization is the worldwide movement toward financial, economic trade, and communications integration
Globalization
https://fee.org/articles/the-losers-of-globalization-didnt-lose-from-globalization/
Food and Shipping
- Similar to culture sue to the globalization of McDonalds they have had to change their menu's across the world to suit the culture of other countries.
- For example: Austria sell a dish called McNoodles as stir fried noodles are a popular want from locals
- The McDonald’s delivery network transports products more than 250 million miles every year.
- Theyre mission statement stats that they ensure "thousands of products arrive at McDonald’s restaurants each day safely and in the best condition, our logistics providers are working to minimize the environmental footprint of our distribution activities by reducing the distances our products travel, moving toward alternative fuels and making product journeys as efficient as possible."
Globalization
In
McDonald's
https://firstwefeast.com/eat/craziest-international-mcdonalds-menu-items/mcnoodles
Innovation
Innovation is when a company changes and creates a more effective product, process, and idea.
Innovation
https://www.marketingweek.com/2017/04/24/the-death-of-innovation/
Fast Food
- McDonalds was one of the first ever fast food chains in the world. Along with White Castle and KFC.
- They use a strategy called Taylorism
- "Taylorism, often referred to as Scientific Management, was the first theory of management to focus specifically on analyzing and optimizing workflows. "
Innovation
In
McDonald's
https://medium.com/@inkbotdesign/history-of-the-mcdonalds-logo-design-abb29ef78741
Strategy
A strategy is a plan that a company makes to achieve a long term goal.
Strategy
https://www.topdraw.com/blog/what-is-a-digital-strategy-is-it-something-i-need/
Low price
- McDonald's is known for it's cheep, tasty, and fast delivery meals
- This strategy is why McDonalds is so popular around the globe
- It helps them stand out
Strategy
In
McDonald's
https://www.eatthis.com/mcdonalds-news/
Globalization Can Influence Organizational Culture
Globalization
http://carterhumangeography.blogspot.com/2016/09/human-geography-chapter-1-thoughts-and.html
Facts
- McDonalds was founded 1940
- There are 1,249 McDonalds in the UK alone
- McDonalds has locations 112 countries as of 2018
- 36000 McDonalds in the world
- The chain serves 69 million people on average everyday
Facts
http://mcdpopculture.blogspot.com/2011/04/food-is-important-part-of-any-nations.html
https://www.telegraph.co.uk/foodanddrink/11223308/15-Fascinating-facts-about-McDonalds-in-UK.html
https://www.thoughtco.com/number-of-mcdonalds-restaurants-worldwide-1435174
Effect
- McDonalds is officially one of the largest fast food chains in the world besides Subway
- Menus have changed around the world to adapt to local taste. The UK McDonalds are the only McDonalds that sell bacon rolls
- The look of the restaurants have also changed around the world to once again cater to the locals.
- Because the corporation have to ship to so many different locations across the globe they must ensure customers and employees that they are delivering efficiently, effectively, and making sure that the process is eco-friendly.
- They have achieved this by releasing mission statements of how their company plans to do this.
Effect
https://chainimage.com/image/mcdonalds-1
Marketing
- Due to the increasing global population of McDonalds, their marketing strategies have changed substantial amount over the past years since it was first created.
Marketing
https://www.youtube.com/watch?v=wcawawyVzYo