SBA

Facebook & Instagram Ads

• Static Image Ad
• Linear Storytelling through the Stories Placement
• Hype Footage

Facebook & Instagram Ads

Google Display

• Drive Awareness
• Increase Consideration
• Target Local Affinity
• Contextual Website

Google

Display

Google Search

Google Search

• "Official Tickets"
• High Intent Keywords Specific to Tickets, Schedule
• Can Use Google Analytics Audiences

• Link User to Schedule Page

• Build Retargeting Pool

Facebook Lead Gen

Facebook Lead Generation

• Custom Form
• Salesforce/CRM Integration Compatible
• Detailed Targeting
• Past Purchasers
• Engaged Fans
• Local Sports Fans

Marketing Automation Prospecting Emails

• Emails based on things like subscriptions, order history, zip code, etc.
• Typically sent manually

MA Prospecting Emails

Salesforce Prospecting Campaigns

• Direct Call Campaigns
• Direct Email Campaigns from Rep through Salesforce

Salesforce

Prospecting Campaigns

Connected TV

• Brand Awareness
• Fuel Increased Search Traffic
• Bid on Same Broadcast Networks as Traditional TV
• Household Targeting

Connected TV

Customer Lands on eVenue

Lands on eVenue

• Customer lands on eVenue but has no activity, an Adobe embedded form can pop up asking for more information
• Great way to get NEW users into your Adobe database

Adobe Form Submit

• Embedded Adobe forms can trigger several other activities
• Update current account or create new account

in Adobe

• Send follow up email

to customer

• Send an internal notification to a sales rep
• Populate form response on lead dashboards in Salesforce

Adobe Form Submit

MA Consideration Emails

Sent after 2+ visits on

high-value page

• Shopping Cart Abandonment
• Web Nurturing
• Behavior-Based Retargeting

MA Consideration Emails

Dynamic content based on item that was abandoned

Salesforce Lead Generation Campaigns

Account-level view of Marketing Activities

• Daily Watch Dashboards
• Account Opportunities, Tasks & Marketing Activities

Daily Watch dashboards display leads from Marketing Activities like

Form Submits and High Value Page Views for sales reps to take action on.

Can generate lead source reports like Marketing Activities by type and Top Activity Reports over the last 90 days

Salesforce Lead Gen Campaigns

Targeted Google Display Ads

• Website Retargeting
• CRM Targeting
• Lookalike Audiences
• Specific Copy Targeted to a Specific Audience

Targeted Google Display

Targeted Facebook & Instagram Ads

• Audience Segmentation
• Website Retargeting
• CRM Targeting
• Lookalike
• Socially Engaged

Targeted Facebook & Instagram Ads

Personalized URL and Digital Invoice

• If a customer is a returning customer, can provide a custom renewal website and a digital invoice to assist in the consideration phase

Personalized URL & Digital Invoice

Salesforce Updates

Salesforce Account Updates

• Service Rep can be assigned to first-time purchasers
• Transaction Data Automatically Updated to Account

MA Confirmation Thank You Email

MA Confirmation Thank You Email

• Supplement back office confirmation email with more information

• Can pull in transaction data to display automatically

MA Engagement Campaigns

• Happy Birthday Emails
• Holiday Cards
• Digital Engagement

Thank You Campaign Coming Soon

MA Engagement Campaigns

MA Pre Event Communication

• Mobile Ticket Reminders
• Flex Pack How-To Reminders
• Pre-game Informational Emails

MA Pre Event Communication

MA Event Communications

• Scan-In External

Welcome Emails

• Scan-In Internal Notifications with automatic Salesforce tasks logged

Task Logged in Salesforce

Internal Notification w/Contact Info

MA Event Communication

MA Post Event Communications

• Postgame Cross-Promotional Emails based on scan data

• Postgame Surveys

• Attendance and Survey Responses can be added into Lead Scoring calculations if done through Adobe

MA Post Event Communication

MA Retention Campaigns

• Exclusive Newsletters
• Stewardship emails
• Special offers through specific

email preference

• Seat allocation specific pURL

MA & Salesforce Retention Campaigns