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COMPETITIVE STRATEGY
STRATEGY
Three basic steps to achieving this strategic fit
- Understanding the customer and supply chain uncertainty
- Understanding the supply chain capabilities
- Achieving strategic fit
SUPPLY CHAIN NETWORK
SUPPLY CHAIN NETWORK
FBA
Fulfillment by
Amazon (FBA)
Figure 2.1. How does FBA work
(Source: Amazon Multi-Channel Fulfillment, Shopify Amazon Fulfillment, 2020)
FBM
Fulfillment By Merchant (FBM)
MFN refers to sellers shipping their own products directly to the customer from their own business, home, or warehouse location after receiving orders from Amazon.
HL
Amazon Hub Locker
Figure 2.5. How to use Amazon Hub Locker (Source: Amazon Hub Locker Division, 2019)
SUPPLY CHAIN MANAGERMENT
The Nuts and Bolts
How to Succeed:
SUPLLY CHAIN OPERATION
INFORMATION TECHNOLOGY
Customer relationship management (CRM)
Internal supply chain management (ISCM)
INFORMATION TECHNOLOGY
1. Increased control over production
2. Better inventory management
3. Increased collaboration between supply chain partners
4. More effective order tracking and delivery
Supplier relationship management (SRM)
Transaction management foundation (TMF),
Sustainability
Three Pillars
Social Pillar
Environmental Pillars
Economic Pillar