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Transcript
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the "Waffle"
Introduction
an American company created in 1971
manufacturing sports products
Introduction
Bill Bowerman
Phil Knight
1981 : became the first brand of sport shoes
a consumer customize his pair of sneakers
Communication
Communication
Logo
Logo
- designed by Carolyn Davidson in 1971
- represent the wing of a Greek goddess
- 35 dollars
- Nike proposed 500 companies shares to Carolyn which reach 1 million dollars now
Slogan
Slogan
- worldwide known slogan
- Wieden : charge of finding a slogan for the brand
- Inspired by story of Gary Gilmore
Advertising
Advertising
- Nike uses sponsorship
- pays a lot of famous athletes : Michael Jordan, Steve Prefontaine, Bill Bowerman
- one of the earlier brand wich adopted e-marketing
The economic situation of Nike
The economic situation of Nike
The turnover
The turnover
- the first clothing company in the world
- Headquarters : Beaverton ( Oregon, USA)
- Turnover : $34 billion in 2017
Production
- 70,700 employees mainly in Vietnam, Indonesia and China
- Now : Nike uses robotics to produce the sneakers
Production
The distribution
-919 stores
-independent distributors
-internet
2017 => the brand is in partnership with Amazon
The distribution
The controversies of Nike
The controversies of Nike
Working conditions
- criticized for the working conditions of the workers
- factories located in Asia, South America and eastern Europe
- employees work 80 hours a week
- the worker's wages are paltry
Working conditions
- victims of excessive punishment, verbal harassment
- non-ventilated factories, dangerous machines
Working conditions
Paradise Papers
- pays 2% of taxs on profits
- places income in a subsidiary in the Netherlands
Paradise Papers
Conclusion
Where can people find you?
Conclusion
a marketing giant and an economic giant
turnover increase
Sites
- Le monde
- Les echos
- wikipedia
- statista
Contact
Info
Thanks for paying attention