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Since the time that the pilgrims landed in Plymouth, the idea of an American Dream has existed.
During the early 1930s, the American Dream became based around material wealth and land ownership.
After the Great Depression, it was apparent who was wealthy and who was not. When the New Deal was put in place, consumerism increased. The G.I. Bill established that the common American dream was to have a house, job, family, education, and healthcare.
Consumerism became widely popular when it was discovered that consumers had more power over things. The Civil Rights movement was partly caused by the inability to attain the American Dream that minorities had due to societal oppression.
The American Dream became objective over time, and people act on their personal idea of how to reach their American Dream.