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DUBAI (UAE)
BRIEF INTRODUCTION
BRIEF INTRODUCTION
- Located in the eastern part of the Arabian Peninsula
- Population: over 3 million
- Languages spoken: Arabic and English
- Getaway to three regions: Asia, Middle
East and Africa
MAIN ATTRACTIONS
CREATED RESOURCES:
MAIN ATTRACTIONS
INHERITED RESOURCES:
BURJ KHALIFA
- World's tallest building
- Completed in 2010, after six years of construction
BURJ KHALIFA
PALM JUMEIRAH
PALM JUMEIRAH
- Artificial archipelago, site of private residences and hotels
- Shaped like a palm tree
- Was built in the early 21st century and was largely financed from Dubai’s income from petroleum
DUBAI MALL
DUBAI MALL
- Second largest mall in the United Emirates
- Dubai Fountain: World’s largest musical fountain (2009)
- Dubai Fountain was designed by the creators of the Fountains of Bellagio in Las Vegas
DUBAI CREEK
DUBAI CREEK
- Saltwater creek: harbor for ships heading towards the ports of the Arabian Gulf region
- 1950s: a split occurred in the creek presumably as an outcome of a heavy flock of ships
- 2007: creek's broadening
and expansion
DUBAI MARINA
- Newest and most fascinating buildings and attractions
- Dramatic skyline of skyscrapers and residential apartment blocks,
and looks particularly impressive
when illuminated at night
DUBAI MARINA
BURJ AL ARAB
- Luxury hotel
- 7th tallest hotel in the World
- Structure resembles a ship
BURJ AL ARAB
JUMEIRAH MOSQUE
- Construction began in 1976
- Traditional Fatimid style
- "Open Doors Open Minds" policy
JUMEIRAH MOSQUE
DUBAI'S DESERT
DUBAI'S DESERT
- Surrounds the city of Dubai
- Characterized by wide expanses
of sands and captivating dunes
- One of the most
popular ways to
explore the desert
is by safari
USPs
USPs
- CULTURAL HOTSPOT
- over 200 nationalities
- 80% of the population are immigrants
- CITY OF RECORDS
- City with the most buildings 300m or taller
- Burj Khalifa:
- Highest fireworks on a building
- Most expensive billboard
- Tallest man-made structure on land ever
- Highest residential apartments
- Highest lounge in the world
- Highest base jump from a building
- Largest light and sound show on a single building
- Highest tennis court (top of Burj Al Arab)
- Largest indoor ski resort
- Largest building in the shape of a picture frame
- Longest gold chain
and many more ...
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS
STRENGTHS
- For every age
- International airport for connections
- Strategic location
- Attractive climate
- High-quality infrastructure
- Worldwide recognition as a shopping destination
- Business hub
WEAKNESSES
- Expensive
- Impossibility to enter the majority of mosques
- Rapid modernization may create adverse effects on the local society
WEAKNESSES
OPPORTUNITIES
- Efficient health system (medical tourism)
- Winning the right to host Expo 2020
- Extensive marketing with India and China
OPPORTUNITIES
THREATS
THREATS
- Increased competition rising from the development of other emirates (Abu Dhabi) and other states (Oman and Qatar)
- Environmental impacts of tourism development and scarce natural resources
- Continued rapid tourism growth may result in supply significantly exceeding demand
STEEPL ANALYSIS
STEEPL ANALYSIS
SOCIO-CULTURAL FACTORS
SOCIO-CULTURAL
- Globalization resulting in a mix of many different cultures
- People of Dubai try to preserve their traditions along with the acceptability of the modern values
- Religion is an important matter in the area, which greatly affects society
TECHNOLOGICAL FACTORS
- Continuous innovation and technological growth
- Technological development is allowed by the wealth that this country possesses
TECHNOLOGICAL
ECONOMIC FACTORS
ECONOMIC
- Exceptionally high GDP per capita
- Very low Unemployment Rate
- It has least market barriers and thus offers an open market environment for any business
- One of the highest amounts of Foreign Direct Investment in the region
ENVIRONMENTAL FACTORS
ENVIRONMENTAL
- Dubai finds itself near the coastal area, allowing for easier trade by sea
- Dubai’s biggest environmental issue is the availability of clean, drinking water (water is present but has to be desalinated in order to be made drinkable and due to oil drilling, the salinity content in water has increased over the years)
- The carbon dioxide emitted from desalination plants pollutes the environment and produces waste that is dumped into the sea
POLITICAL FACTORS
POLITICAL
- Very stable economy and offers a very suitable environment for any new business to enter into their market
- Healthy trade relations with many countries across the globe
- Occasionally has political conflicts with nearby countries about the ownership of oil reserves or land
LEGAL FACTORS
- Dubai is considered to be one of the safest cities in the world with very low crime rate
- Western clothing is allowed, but skin should not be excessively exposed and topless bathing is prohibited
LEGAL
PORTER'S FIVE FORCES
PORTER FIVE FORCES
MASLOW'S HIERARCHY OF NEEDS
MASLOW'S HIERARCHY OF NEEDS
SELF-ACTUALIZATION: Travel for curiosity, restlessness, variety-seeking, aesthetic appreciation
ESTEEM NEEDS: Travel for status, independence, adventure seeking, spirit of conquest, escape
BELONGING NEEDS: Travel for social activities, volunteer/club/religious activities
SAFETY NEEDS: Travel for work, medical, exercise, banking/investment, therapy
PHYSIOLOGICAL NEEDS: Travel for grocery shopping/eating out
ANSOFF MATRIX
ANSOFF MATRIX
BURJ KHALIFA
DESERT EXCURSIONS
PALM JUMEIRAH
SKI SLOPE (Mall of the Emirates)
DESTINATION BRANDING
"Discover all that's possible"
DESTINATION BRANDING
"I felt it before I heard it.
The heartbeat of a place I knew I belonged.
Where history is lived as much as it's made, and forward is the only way the wind blows.
A place where the mind awakens as the body unwinds.
Where all mankind can not only live, but thrive.
I am the flutter in your chest, the chill down your spine, the voice in your head answering every whispered 'what if?' with a roaring 'why not?'
I am the spirit of possible... the Spirit of Dubai."
TYPES OF TOURISM
TYPES OF TOURISM
- Recreational tourism
- Nature tourism
- Adventure tourism
- Business tourism
- Sports tourism
- Medical tourism
SHORT / LONG TERM GOALS
SHORT / LONG TERM GOALS
SHORT TERM GOALS:
- Expo 2020
LONG TERM GOALS:
- Sustainable Development Goals (SDGs)
- Dubai 3D Printing Strategy
- Dubai Industrial Strategy 2030
- Dubai Autonomous Transportation Strategy
COMPETITOR CITIES
COMPETITOR CITIES
- DOHA:
- International population
- International airport for connections
- Housing costs are about the same, but salaries are better
- Is a "work-in-progress", just like Dubai 10 years ago
- SINGAPORE:
- International airport for connections
- Low crime rate
- In development
SOCIAL MEDIA
SOCIAL MEDIA
WEBSITE:
- VISIT DUBAI: https://www.visitdubai.com/en
FACEBOOK:
- VISIT DUBAI: https://www.facebook.com/visitdubai/
- DUBAI: https://www.facebook.com/dubaifp/
INSTAGRAM:
- VISIT DUBAI: https://www.instagram.com/visit.dubai/
- DUBAI: https://www.instagram.com/dubai/
BLOGS:
- DUBAI TRAVEL BLOG: https://dubaitravelblog.com
5 REASONS FOR DUBAI BEING A SUCCESSFUL DESTINATION
1. Unique experiences
2. Effective transportation system
3. Suitable for every age
4. Modern art and design capital of the Middle East
5. Cosmopolitan lifestyle