AWS - Easy Bank

About Us

Maor Goffer

Corporate Account Manager @ AWS

Email : mgoffer@gmail.com

Mobile : +972-522886288

Whether you're looking for compute power, database storage, content delivery, or other functionality, AWS has the services to help you build sophisticated applications with increased flexibility, scalability and reliability

Added Value

Low Cost

AWS offers low, pay-as-you-go pricing with no up-front expenses or long-term commitments. We are able to build and manage a global infrastructure at scale, and pass the cost saving benefits onto you in the form of lower prices. With the efficiencies of our scale and expertise, we have been able to lower our prices on 15 different occasions over the past four years. Visit the Economics Center to learn more.

Agility and Instant Elasticity

AWS provides a massive global cloud infrastructure that allows you to quickly innovate, experiment and iterate. Instead of waiting weeks or months for hardware, you can instantly deploy new applications, instantly scale up as your workload grows, and instantly scale down based on demand. Whether you need one virtual server or thousands, whether you need them for a few hours or 24/7, you still only pay for what you use.

Secure

AWS is a secure, durable technology platform with industry-recognized certifications and audits: PCI DSS Level 1, ISO 27001, FISMA Moderate, FedRAMP, HIPAA, and SOC 1 (formerly referred to as SAS 70 and/or SSAE 16) and SOC 2 audit reports. Our services and data centers have multiple layers of operational and physical security to ensure the integrity and safety of your data.

Case Studies

Starling Bank is one of the UK’s leading fintech startups, and a successful mobile-first disruptor in the retail banking market. Since launching in 2014, Starling Bank has used AWS to build a convenient, transparent, and mobile-first service without sacrificing security, scalability or cost-effectiveness. Using AWS services including AWS Lambda, Amazon S3, and Amazon RDS, Starling has achieved a fast, scalable, and secure cloud infrastructure which enables seamless, compliant functionality updates.

Starling Bank Uses AWS For:

→ Secure virtual server hosting through Amazon EC2

→ Fully managed, scalable database engine with Amazon RDS

→ Automated cloud services from AWS CloudFormation

→ ‘Data lake’ data storage and retrieval with Amazon S3

→ Running code without provisioning or managing servers through AWS Lambda

Case Studies

Using AWS, Tink can focus on innovation rather than infrastructure management and test ideas 85 percent faster than before. The Sweden-based startup launched its app in 2012 with the aim of giving users an easy way to control their personal finances, connecting their bank accounts and credit cards to help them keep track of their money. AWS technologies help to ensure that Tink complies with data-security standards and give the company a robust platform that is trusted by business partners and customers.

Efficiency in scaling is another advantage. “We see usage quadruple around the twenty-fifth of each month, which is the date salaries are paid into people’s accounts in Sweden, But with Auto Scaling in AWS, those peaks are handled seamlessly without any effort on our part.”

Opportunity

Move from hosted to On-Demand infrastructure

Needs

• Split customer base between the US and Europe (50/50).
• Lowering overhead costs
• Improving availability and performance
• Expected growth from 2 m to 10 m over 3 years

Challenges

• Availability - Hosting provider is currently located in the US.
• Scalability & Cost - RackSpace setup (server) takes 1 week, minimum 1 month lease.
• Elasticity - High user spikes and bottlenecks at the end of the month

Current infrastructure

• 16 Standard app servers @ 25% utilization
• 4 Big data servers
• 1 Media server - 1 Tb storage @ 80% utilization

Traffic/per month

• 1 TB out to Akamai
• 1 TB out to Rackspace
• 1 TB inbound traffic

Solutions

EC2 - Elastic Compute Cloud

Secure and resizable compute capacity in the cloud. Launch applications when needed without upfront commitments,using auto scaling & ELB over multiple availability zones (55 az's & 18 regions)

RDS - Relational Database Service

Managed relational database service with a choice of six popular database engines.

Set up, operate, and scale a relational database in the cloud.

S3 - Simple Storage Service

Static content & media storage built to store and retrieve any amount of data from anywhere

Cloudfront - content delivery network (CDN)

A global service that securely delivers data, videos, applications, and APIs to your viewers with low latency and high transfer speeds accros a network of edge locations.

Data Center Pricing

Expected linear growth over 3 years from 2mto 10m (x5). Using reserved instances will provide even greater savings.

CDN Pricing

1 TB outbound traffic = $85

3 year plan to 10m users will not effect (per GB) pricing.