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Introduction to ChargeSpot
Methods & Results
Marketing Strategies
5 minutes
Is your phone always running low while you going out?
Where can I charge my phone?
Any cafe with power outlet nearby?
The first international mobile power bank rental service provider
sustainable development of the environment: to rent instead of to purchase
Founded in Hong Kong and develops in other countries
Provides cashless and self-help rental service
2300 merchants
35000 users
7000 rental spots in Taipei
up to two full charges
stable and efficient power supply unique design and high security
Micro USB, USB Type-C and Apple Lightning
Renting Process
Available to return power bank in any ChargeSPOT cabinets, no matter in which city.
transnational rental and return are feasible
NT 12 /
hours
NT 36/
day
Still, very few people know about this product...
Motive: To identify the incentive customers prefer and eliminate unnecessary promotion
Population: NCCU students
Samples: 81
connect to the franchises
add up an eye-catching banner at rental centers
hold campus campaign
lottery activity
invite friends
promotion
stage 1
social media
marketing
effective endorsement
invite friends promotion
lottery
activity
stage 2
social media
marketing
effective endorsement
the content of the advertisement
the content of the advertisement
Who are the people behind this idea?
ERIC
105501057
Nathan
105501044
SABRINA
105501054