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Transcript

Overview

ChargeSpot

Power Bank Rental

Outline

Overview

1

Introduction to ChargeSpot

Research & Analysis

2

Outline

Methods & Results

Promotional Plan

3

Marketing Strategies

Q&A

4

5 minutes

Running out of Juice?

Battery Capacity

Is your phone always running low while you going out?

Where can I charge my phone?

Any cafe with power outlet nearby?

Search for a place

ChargeSpot tw

36 likes

Brand Overview

1

4

The first international mobile power bank rental service provider

sustainable development of the environment: to rent instead of to purchase

2

Founded in Hong Kong and develops in other countries

3

Provides cashless and self-help rental service

2300 merchants

Taiwan

35000 users

7000 rental spots in Taipei

ChargeSpot Power Bank

5000 mAh Battery

Convenient

up to two full charges

stable and efficient power supply unique design and high security

Three types of cables

Micro USB, USB Type-C and Apple Lightning

Easily borrow and return

Reasonable pricing and eco-friendly

Renting Process

3 Select Payment

1 Download the App

2 Registration

4 Scan the QR code

Return

Available to return power bank in any ChargeSPOT cabinets, no matter in which city.

transnational rental and return are feasible

Rules for Charging

NT 12 /

hours

NT 36/

day

With strong advantages

Still, very few people know about this product...

Research

method

Research Method & Results

Research Method: Questionnaire

Motive: To identify the incentive customers prefer and eliminate unnecessary promotion

Population: NCCU students

Samples: 81

Only 8% of the sample has used or heard of ChargeSPOT

One from the 8% had been exposed to ADs

Indication: 1. ineffective promotion tool,

2. wrong target audience

Convenience,

is still the main incentive

Reasonable pricing and eco-friendly is yet recognized.

1. Collaborate with more franchises

2. Release more coupons

marketing strategies

WHAT'S WRONG WITH MARKETING STRATEGIES...

adjustment of marketing strategies

brick-and-mortar rental centers

online promotion

brick-and-mortar rental centers

connect to the franchises

add up an eye-catching banner at rental centers

hold campus campaign

adjustment of marketing strategies

brick-and-mortar rental centers

online promotion

ineffective

online promotion

lottery activity

invite friends

promotion

how to rearrange the order?

stage 1

social media

marketing

effective endorsement

invite friends promotion

lottery

activity

stage 2

effective

online promotion

social media

marketing

effective endorsement

the content of the advertisement

social media

marketing

STORYLINE 1

STORYLINE 2

the content of the advertisement

effective

endorsement

Meet

the

Team

The Masterminds

Who are the people behind this idea?

ERIC

105501057

Nathan

105501044

SABRINA

105501054

the end

THANKS FOR LISTENING

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