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Starbucks

and its Global Standardization Strategy

Group 5

01. Theoretical Framework

Truong Diem Nhi & Nguyen Ngoc Mai

02. Company Overview

Tran Thanh Huyen

Our Team

03. Marketing Strategy

Ho Duy Thai

04. Strategy Analysis

Tran Trung Nghia

05. Group Suggestion

Nguyen Hoang Phuong Phuong

Theoretical Framework

of Global Standardization Strategy

Theoretical

Framework

Definition

Definition

  • Focus on increasing profitability and profit growth by reaping the cost reductions

  • Goal: pursue a low-cost strategy on a global scale

Description

Name, Title

Offering

Company Overview

Problem

Problem

Solution

Solution

Strategy

Marketing

Strategy

Competitive

Advantages

Competitive

Advantages

Case Study

After

Before

Strategy Analysis

A

Q

&

Suggestion

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