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Transcript

Marketing in real life

Who is ZAIN ?

Why did i chose them?

My objectives

https://youtu.be/0bF16Ph3uEI

Market segmentation

Education

Ethnicity

Location

Situation

Demographic

Gender

Age

Family

Income

Geographic

Spending habits

Purchasing habits

Behavioral

User status

Brand interactions

Lifestyles

Motivations

Psycho-graphic

Psychological

influences

Subconscious &

Conscious Beliefs

SWOT

SWOT

Successful advertisement

Strengths

Strong employee base

Innovative

Leading company

• Zain is a very outspoken company, and they are always speaking up about social and political situations, which can be very difficult since not many can agree with them.

Weaknesses

- Open communication with customers

- Offer their community different programs

Opportunities

- Security Stability f the Country

- Competition

- Costly

Threats

Conclusion

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