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Self-Categorization Theory (SCT)

Salience

Do you believe marchers see themselves more as unique individuals fighting for their own causes or social groups at this event?

How can you tell?

What identities are salient at the Women's March?

How are the identities triggered at the Women's March?

Do you believe being a marcher is a separate social category people can identify with?

Depersonalization

Do you believe you lose "self" in the depersonalization process?

How do you think the meta-contrast ratio comes into play at the Women's March?

Do you believe only one identity can be triggered in each situation? Why or why not?

Any further questions, comments, or concerns about the Women's March and SCT?

How do you think the theory falls short in explaining the Women's March?

What are your thoughts on the cultural event?

Why is the Women's March relevant today? Who is it relevant too?

What social categories/groups will and will not be present at the Women's March?

Current Event/Issue

Prototype

College Instructors

College student

Republican

Democrat

Is prototyping problematic?

  • Minority
  • Open minded
  • Liberal
  • Young
  • Based on community and social responsibility

Salience

Questions about anything we've discussed?

Triggered Identity

Questions?

Social Categories:

The social groups that people are placed in based on similar characteristics or traits.

What are social categories?

Social categories make up a person's social identity (Tajfel, 1972).

List five social categories/groups you identify with.

Be ready to share.

History of SCT

Originated by John Turner and colleagues.

What is SCT?

SCT explains how individuals group themselves in comparison to others (Turner et al., 1987).

SCT is a social cognitive process.

Social identity approach/perspective

Gender

Cohort

Majors

Meta-Contrast Principle

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