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summer blockbusters

&

manufactured pop

(Anderson, 2004)

hit-driven

economics

Jordan's View

Naomi's View

Chris' View

Nicola's View

SOURCES

ANDERSON, C. (2004) The Long Tail [WWW] Wired. Available from: http://www.wired.com/wired/archive/12.10/tail.html [Accessed 10/11/11]

BRAUNER, L. (2008) The 80/20 Rule. Online Social Networking. Weblog [Online] 28th September. Available from: http://online-social-networking.com/the-8020-rule [Accessed 10/11/11]

CAMPBELL, A. (2008) Is it Time to Chuck the Long Tail Theory?. Small Business Trends. Weblog [Online] 8th July. Available from: http://smallbiztrends.com/2008/07/long-tail-criticism.html [Accessed 10/11/11]

ELBERSE, A. (2008) The Long Tail Debate: A Response to Chris Anderson. Harvard Business Review. Weblog [Online] 2nd July. Available from: http://blogs.hbr.org/cs/2008/07/the_long_tail_debate_a_respons.html. [Accessed 10/11/11]

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The Long Tail

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The Long Tail

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