Unilever - TNC Project

• They claim that they conduct operations with integrity and respect for the many people, organizations and environments involved with their business.

• Through their brands, commercial operations and relationships, and voluntary contributions, they plan to "create a positive impact"

• Unilever says .. "We're also committed to continuously improving the way we manage our environmental impacts and are working towards our longer-term goal of developing a sustainable business."

• They say that their Supplier Code, aligned to their own Code of Business Principles, comprises eleven principles covering business integrity and responsibilities relating to employees, consumers and the environment.
• According to their site, they want to work with suppliers with values similar to their own and work to the same standards they do.

Unilever made a claim that Apollo copied the logo of one of their brands, Dove. But the other party denied it.

"Apollo Health and Beauty Care Corp. has fired off counterclaims against Unilever Supply Chain Inc. asserting it did not infringe the hygiene product heavyweight's trademarks for Dove soap and body wash."

- Law 360 (Christopher Norton)

They have proven that their Corporate Purpose is not just for show by distributing products that are very useful to the customers and their users.

For example, why is the brand Vaseline so popular?

• Because of their slogan and commercials
• It’s inexpensive
• It’s widely available
• Recommendations - And why would people recommend it? Their products, although not as great as other skin care products, are very effective, more or less. It’s also convenient because, let’s be honest, when one person in the family uses a product, the whole family tends to use the same product.

Sources

http://www.unilever.com/innovation/centres/

http://www.unilever.com/aboutus/purposeandprinciples

http://www.unilever.com/brands-in-action/

http://www.law360.com/articles/155752/unilever-faces-counterclaims-in-dove-trademark-suit

"Unilever makes and sells products under more than 1,000 brand names worldwide."

Unilever was founded in 1929 by the merger of the British soapmaker Lever Brothers and the Dutch margarine producer Margarine Unie.

Counterclaim:

Evaluation/Synthesis

Company Information

Unilever has more than one headquarters. They're found in Rotterdam, Netherlands and in London, UK

The company has research and development facilities in India, UK, China, US, and Netherlands

Over the few days we have researched Unilever, we believe that it is affecting our society positively.

And according to their site, more than 6,000 scientists, engineers, chefs and technicians work in their R&D (stands for research and facilities) centres around the globe, inventing new products and improving existing products to delight consumers everywhere.

Company 'claims'

Products

The mentioned brands, along with other popular brands owned by Unilever keep selling products that benefit everyone that purchase these items varying from food & drinks, hygiene or cleaning agents in their daily lives

Unilever's Corporate Purpose states that "to succeed requires the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."

Unilever's products include snack foods, personal hygiene and everyday household care products.

"Always working with integrity"

"Positive impact"

They own famous brands such as:

"Continuous commitment"

"Working with others"

Another example is Dove. It is one of the most popular personal care brands worldwide owned by Unilever. The company has helped many people feel great about themselves, especially with their Dove Real Beauty Campaign that helps girls and women understand that real beauty is not created by excessive makeup, and therefore are recommended to others thus, increasing it’s popularity.

-FIN-

Unilever

Transnational Corporation