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Gender

Companies use gender to create target audiences as men and women are often interested in different things

Socio economics status

Companies use economics status to create

target audience as people of different incomes are often interested in different things

Age

Companies use age to create

target audiences as children are

interested in different things than adults

Age, Gender, Socio economics

status and Psycho Graphics

Psycho graphics

Companies use peoples interests, activities, habits, lifestyle, hobbies to find out what products they may like.

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