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FSILG Fundraising Seminar 2.26.14

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Steve McAlister

on 28 February 2014

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Transcript of FSILG Fundraising Seminar 2.26.14

Make a Plan!
MIT Annual Fund
Tales from the Trenches
Before conducting outreach:
Be clear regarding what you will be asking for
Learn more about your prospects and consider prior to a gift conversation how they might be able to participate in your campaign
Your ask/solicitation should not be a surprise—what should happen prior to asking for a gift (and especially a larger gift)
Before Your Campaign Launch
Structuring Your Campaign
Consultation(s) and advice offered by Annual Fund staff and resource development staff
Lists of alumni and insights about potential prospects for your campaign
Training for best practices
Donor recognition of those who give directly to the FSILGs
How the MIT Annual Fund Can Help
Scope of Work
How long is it going to take?
What needs to be done?
What could be done (Wish List)?
Get Estimates
Total Cost Projection
Leave room for surprises
To whom are you accountable?
Bidding/Budgeting protocol
Plan approval
Building code
What do they require of you?
National Organization
Getting Ready
(and where to find them)
(Assistance and Logistics Options)
Project Financing
Celebrity Panel
(We've been there, brother.)
FSILG Fundraising
Project Management
Who is in charge?
What are volunteer responsibilities?
Utilize professional crossover in alumni body
Set Goals
Develop Message and Case
Engaging Donors
We're here for you
How MIT can help
Clearly defined volunteer roles: a must!
Corporation contribution
Close the gap: Donations, Grants, and Loans
Major gifts: Prospects and Secured Donors
You've got nothing without a plan
...do we need this change?
...do we want to do it this way?
What is it going to do...
...for the alumni/corporation?
...for current chapter success?
Do you want to use this campaign to achieve any goals beyond fundraising?
Communicate Impact - Steward Gifts
They're more interested than you think
They are engaged with the house NOW
Interested in the benefit to THEIR KID
Don't be afraid to ask
They are Powerful Tools
(and they want to be)
Use them throughout process
Testimonials strengthen case
"In action" photos steward gifts
Bring them along!
Project Financing and Logistics
MIT's Independent Residence Development Fund
IRDF Fund supported by tax-deductible contributions to MIT from alumni/ae
All IRDF transactions occur between MIT & each Alumni Corporation
Long-term low-interest (3+%) Construction Loans and Permanent (30 year) Mortgages
Currently $14.5 million principal in 46 outstanding loans
The IRDF Board of Allocation reviews requests and makes recommendations to Treasurer.
Need to demonstrate plans for construction and loan repayment.


Fund purely educational projects at 100%

Fund incremental cost of handicapped access projects at 100%

Fund most infrastructure, roof, and building envelope projects in proportion to Educational Use Percentage

Not Funded are Kitchen, Bath, and Parking Lot projects

MIT IRDF Project Grants

Criteria considered – community participation, IRDF contribution history, good standing

IRDF Project Grants

Significant planning and documentation

IRDF Project Grants

Intended for “smaller” projects of $100K or less
Yearly system-wide cap on available funds
Plan and cost estimate required
November 1st application deadline
Decisions by Jan 1st
LARGE Projects
Provides MIT tax-deductible vehicle for alumni
Grant award is significant percentage of IRDF contributions
Generally coupled with IRDF Loan
House’s capital campaign directs contributions to IRDF
Society for the Preservation of Greek Housing

SPGH is a 501(c)(4) qualified by the IRS to accept tax-exempt contributions to support Historic Structure Preservation
Established at the University of Illinois in 1988 to benefit large Fraternity and Sorority community of turn-of-the-20th-century homes
“over $3 million” – actually much over
SPGH Board includes architects and historic preservation professionals
Expanded to MIT in 2005. Now other schools.

Society for the Preservation
of Greek Housing

Requires Greek association (national or independent)
Requires Historic Recognition, eg, national register, recognized community, eg,
Back Bay, Bay State Road, Kenmore Square, Fenway Historic Districts in Boston
Central Square Historic District in Cambridge
Project MUST meet criteria, eg, specific restoration, infrastructure, life safety. NOT kitchens, bathrooms, modernization, compromise of historic content
Approval requires Architect’s plans and cost estimates

SPGH Eligibility

SPGH “passes through” contributions
Fees from 3% to ½% depending on amount of transaction (minimum $20 per transaction)
Nominal membership dues also required
Checks must be written to “SPGH” and contributions are acknowledged by letter
SPGH Donations not counted in MIT giving
Best handled by bundling contributions at “back end”

SPGH Fees and Mechanics

The Dirty Work
Campaign communications

Back End Operations: Outbound

Include in Newsletter and on web site

Donor Recognition

Recording names and amounts

Back End Operations: Inbound

Several chapters use Stewart Howe Alumni Services

A few chapters do this in-house

Alumni oversight always required
Count towards reunion and class totals
Recognition of all IRDF donors on MITAA web page
~ 800 donors annually, from every FSILG

Donor Recognition
IRDF gifts are tax-deductible gifts to MIT
“Direct-to-FSILG” gifts are mostly not tax-deductible
except for WILG, Student House, and SPGH
“Direct” donors recognized each fall on a special Alumni Association web page
Names supplied by FSILG Alumni Treasurers
~1500+ donors annually,~ 25 chapters
Special notice in Wm. Barton Rogers Society Report
Working with the MIT Annual Fund
Recognition by your own FSILG is most meaningful
Thank donors regularly – most are repeat givers
Giving levels can be named in ways your chapter shares
Thanking & recognizing donors
Collecting & depositing checks
Batching checks & reconciling with SPGH
Thanking & recognizing donors
Making the “ask”
Identifying higher capacity donors
Preserve data integrity and confidentiality
IRDF - http://web.mit.edu/irdf/ or irdf@mit.edu
Scott Klemm at FSILG Cooperative
Board of Allocation (Loans) – Dave Latham ’61, Steve Stuntz ‘67, Susan Woodmansee ‘97
Grant Advisory Board - Tom Holtey ‘62, Bob Ferrara ‘67, Sarah Wilmer ’03
Administrator - Kevin Milligan, MIT VP of Finance Office

SPGH - http://www.spgh-foundation.org/
Tom Holtey ‘62, Board Member tholtey@mit.edu

MIT Annual Fund - http://giving.mit.edu
Steve McAlister stevemca@mit.edu
Jenna Berkowitz ’09 jenna@mit.edu

Everything Else - Bob
Find this presentation:

Key Contacts

Panel Discussion
Karl Buttner '87, ΣΧ
Roy Russell '79, ΦΒΕ
Tom Holtey '62, ΧΦ
Jenna Berkowitz '09, ΣΚ
Moderator: Bob '67, ΘΧ
Steve McAlister, Director of the MIT Annual Fund: stevemca@mit.edu

or via my assistant, Victoria Canwell: vcanwell@mit.edu

or Jenna Berkowitz '09: jenna@mit.edu
Publicize participation
Full transcript