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Use in the future:

Research:

Survey & Interviews:

  • With this information chefs could improve their dishes and service by trying to please all senses of their diners.
  • creates awareness for us to know that not all food which looks bad also tastes bad, also eating first can be deceitful as in enhances the taste/flavours of any dish.
  • New ways of serving/ presenting food could be invented which is already beginning with such people as Heston.
  • Poor presentation, such as off-colors, or an overcrowded plate, might make a diner not want to eat the food.
  • Many cultures, like the Japanese, have turned food presentation into a high art, creating a "feast for the eyes," inspired by nature. The Japanese even have a special word for the rules of food presentation—moritsuke.

Beginning Title:

Food psychology (theories)

Food photography

Explanations

Models

Books/Articles

Opinions

Earliest documented use:1700’s by the Chinese poet and gastronome Yuan Mei

"What factors of a dish make it captivating, tantalizing and beautiful enough to appeal to us?"

  • Toby Scott
  • Hilary Moore

Example of asked questions:

-Do you consider Food photography to be an art?

-Would you yourself eat food which looked bad?

-Do you feel that your job can deceive others?

  • Social Learning Theory:

- Classical conditioning

- Operant conditioning

-Vicarious reinforcement/ conditioning

Studies to support eating with our eyes first and how this can enhance our experience of food thus allowing us to be satisfied:

-A study in the late 1970’s showed that, when we find food more appealing, not only do we enjoy it more we also absorb more nutrients from it. Subsequent studies have validated this finding.

-A recent study conducted by Polytechnic University of Valencia and Oxford University; found that the colour of the vessel or plate will actually change the perceived flavors. Of their 57 participants it was said hot chocolate served in an orange- or cream-colored mug made the beverage tasted “better” – i.e., “tasted sweeter and was much more aromatic.”

Conclusion:

  • Our eyes lead the way, our tongues merely follow.
  • "People's perception is typically dominated by what their eyes see"; Charles Spence, Oxford professor of experimental psychology.

(Found in a food blog)

  • Books:

-Elements of food production and baking, Aaron Kaplan

-You Eat With Your Eyes: The Simplicity & Elegance of Presenting Food, by Chef Edward G. Leonard

-The dish: Let it sow, Nici Whickes

Planning:

-Chefs (who tend to pride themselves on presentation- and why?): Michael Symons, Ron Ben-Israel, Heston Blumenthal, Gordon Ramsey, Guy Fieti

-"Such a simple salad caught my eye, with its complementary colors, thoughtful presentation and attention to detail."

Explanations of food preferences;

-Parental modeling/ Media influences

-Evolution. (Proff. Chris Armitage)

-The boundary model- reaching your full satiety level.

Final Title:

For complete satisfaction or near enough we eat with our eyes first. All our senses must be satisfied in anything we do and that counts for food.

We must reach our full satiety level to completely enjoy the experience of our meal.

Results:

(of selected

questions)

  • Created charts(e.g. Gant chart)
  • Searched for various material, both primary & secondary
  • Contacted Food photographers, Stylists & Psychologists
  • Created a survey
  • Chose the dishes I would cook as part of my survey
  • Started a food blog on foodieblogroll.com "Food, food and oh look, more food"

Problems:

What is the main thing you notice in a dish upon seeing it?

Colour (38) Shape of plate/bowl (9) Texture (7) Size of bowl/plate (3) Decoration (6)

Would you eat a dish that was presented badly? Yes (6) No (57)

"Why do we eat with our eyes first?"

Food stylists: Could not get a hold of even one

Availability: Most of my primary research was only available in other countries.

Type of interview: Only phone interviews.

Psychologists: See if I could get more of their personal opinions not just existing theories/ research.

Survey: Ask more variety of questions and try to get more participants as well as better quality photos.

Reflection:

What went well: The survey/ interviews I managed to do. The research- very interesting

What went wrong: Contacting some of the people I wanted to interview as they were very hard to get through to. Could have tried a different tactic.

How I could improve/ do something differently: May try visiting head office, alternative routes. Purchasing materials

What I enjoyed: Researching, gathering the information.

'Why do we eat with our eyes first?'

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